{"id":5843,"date":"2015-10-16T11:46:00","date_gmt":"2015-10-16T11:46:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/meme-yer-talkin-pish-says-pfizer-chief\/"},"modified":"2019-02-21T01:15:29","modified_gmt":"2019-02-21T01:15:29","slug":"meme-yer-talkin-pish-says-pfizer-chief","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/meme-yer-talkin-pish-says-pfizer-chief\/","title":{"rendered":"Meme: &#8220;Yer talkin&#8217; Pish,&#8221; Says Pfizer Chief Bean Counter Ian Read"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/1.bp.blogspot.com\/-8IqxO7nfqvE\/ViDgmuM7qEI\/AAAAAAAAIQ0\/2O6a9Ux5zMU\/s1600\/IanRead-PishTalk-Meme.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"380\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/10\/IanRead-PishTalk-Meme.jpg\" width=\"400\" \/><\/a><\/div>\n<p>\nIn a <a href=\"http:\/\/www.forbes.com\/sites\/matthewherper\/2015\/10\/13\/why-viagra-keeps-going-up-pfizers-ceo-on-the-drug-pricing-controversy\/\">Forbes interview<\/a>, Pfizer&#8217;s CEO (an accountant, born in Scotland no less) was quoted as saying to employees: \u201cI\u2019m not going to talk about mission or vision. We\u2019ve got to talk about imperatives.\u201d Namely, cutting costs and pleasing shareholders.<\/p>\n<p>He also said some other interesting things.<\/p>\n<p><a name='more'><\/a>\u201cWhat\u2019s sad is this,\u201d Read insists. \u201cWhen you look at the totality of the health care system, everybody says, \u2018Oh, my God, we can\u2019t afford what we\u2019re spending on health care.\u2019 But nobody looks on the other side of the ledger.\u201d<\/p>\n<p>\u201cI understand the physicians saying, \u2018Look, these prices are too high,\u2019 \u201d Read says. But according to Read, these physicians &#8212; to use an old Scottish phrase &#8212; are talking&#8217; pish! \u201cIt\u2019s because their patients can\u2019t get access. That is an insurance issue,\u201d says Read.<\/p>\n<p>Read insists drug companies don\u2019t make undue profits. He points out that, in terms of return on capital or return on assets, pharma is just average.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a Forbes interview, Pfizer&#8217;s CEO (an accountant, born in Scotland no less) was quoted as saying to employees: \u201cI\u2019m not going to talk about mission or vision. We\u2019ve got to talk about imperatives.\u201d Namely, cutting costs and pleasing shareholders. He also said some other interesting things. \u201cWhat\u2019s sad is this,\u201d Read insists. \u201cWhen you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[104,339,102,108],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meme: &quot;Yer talkin&#039; Pish,&quot; Says Pfizer Chief Bean Counter Ian Read - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/meme-yer-talkin-pish-says-pfizer-chief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meme: &quot;Yer talkin&#039; Pish,&quot; Says Pfizer Chief Bean Counter Ian Read - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"In a Forbes interview, Pfizer&#8217;s CEO (an accountant, born in Scotland no less) was quoted as saying to employees: \u201cI\u2019m not going to talk about mission or vision. 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