{"id":5778,"date":"2016-04-13T11:43:00","date_gmt":"2016-04-13T11:43:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/phrma-intern-retrospective-reminder-ad\/"},"modified":"2019-02-21T01:15:07","modified_gmt":"2019-02-21T01:15:07","slug":"phrma-intern-retrospective-reminder-ad","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/phrma-intern-retrospective-reminder-ad\/","title":{"rendered":"PhRMA Intern Retrospective: The Reminder Ad"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/3.bp.blogspot.com\/-QuhXI9kzZLk\/VwzOYJZgWsI\/AAAAAAAAIoE\/1ZKmPgFIYeEOjt90OqLd3TgEbq1UQShDg\/s1600\/Adventures_logo.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"180\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/04\/Adventures_logo-1.jpg\" width=\"200\" \/><\/a><\/div>\n<p>Principle #13 of &nbsp;the final version of PhRMA\u2019s <a href=\"http:\/\/phrma.org\/sites\/default\/files\/pdf\/phrmaguidingprinciplesdec08final.pdf\">Guiding Principles on Direct to Consumer Advertising about Prescription Medicines<\/a>, which applies to both TV and print DTC ads, states:<\/p>\n<p><i>&#8220;DTC television advertising that identifies a product by name should clearly state the health conditions for which the medicine is approved and the major risks associated with the medicine being advertised.&#8221;<\/i><\/p>\n<p>Reminder ads are usually 30-second TV commercials or print ads that mention a drug&#8217;s name without stating the health conditions for which the drug is approved and without listing the major risks associated with the drug. These ads are perfectly legal from a regulatory point of view.<br \/>\nSignatories of PhRMA\u2019s DTC Guiding Principles, however, are prohibited from using this type of ad. &nbsp; <\/p>\n<p>Back in 2006, when <a href=\"http:\/\/pharma-mkting.com\/blog\/2016\/04\/the-adventures-of-phrma-intern-episode.html\">PhRMA Intern<\/a> was active, she noticed an ad that she thought violated Principle #13. Here&#8217;s the story&#8230;<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"485\" marginheight=\"0\" marginwidth=\"0\" scrolling=\"no\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/nZ4L4ymZ2gbCnl\" style=\"border-width: 1px; border: 1px solid #ccc; margin-bottom: 5px; max-width: 100%;\" width=\"595\"> <\/iframe> <\/p>\n<div style=\"margin-bottom: 5px;\">\n<strong> <a href=\"https:\/\/www.slideshare.net\/johnmackjr\/phrma-intern-episode-2-the-reminder-ad\" target=\"_blank\" title=\"PhRMA Intern Episode 2: The Reminder Ad\">PhRMA Intern Episode 2: The Reminder Ad<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/johnmackjr\" target=\"_blank\">PharmaGuy.com<\/a><\/strong> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Principle #13 of &nbsp;the final version of PhRMA\u2019s Guiding Principles on Direct to Consumer Advertising about Prescription Medicines, which applies to both TV and print DTC ads, states: &#8220;DTC television advertising that identifies a product by name should clearly state the health conditions for which the medicine is approved and the major risks associated with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[87,100,259,273],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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