{"id":5762,"date":"2016-05-15T14:40:00","date_gmt":"2016-05-15T14:40:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/a-physician-looks-on-bright-side-of\/"},"modified":"2019-02-21T01:15:02","modified_gmt":"2019-02-21T01:15:02","slug":"a-physician-looks-on-bright-side-of","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/","title":{"rendered":"A Physician Looks on the &#8220;Bright Side&#8221; of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side"},"content":{"rendered":"<p>According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a &#8220;bright side&#8221; to metastatic breast cancer survival rates.<\/p>\n<p>Dr. Schatter cites a paper by Dr. Patricia Steeg of the National Cancer Institute (NCI) that calls out an \u201calarming\u201d but debatable decline in survival in other advanced cancers and a general lack of progress against metastatic disease. But Dr. Schatter focuses (<a href=\"http:\/\/sco.lt\/8cudRR\">here<\/a>) on the &#8220;bright side&#8221; by offering as evidence these graphs of median survival (left) and 5-year relative survival (right) after an initial diagnosis of metastatic breast cancer.<\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" class=\"tr-caption-container\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/4.bp.blogspot.com\/-k7Fy5WrPzFE\/VziFlgX5VHI\/AAAAAAAAIso\/juSVRQxC4_UVCRoVLi0pXQWmMfJtlNk9gCLcB\/s1600\/Met-BC-graph-data-from-NCI-May-2016-1200x550.jpg\" imageanchor=\"1\" style=\"margin-left: auto; margin-right: auto;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"230\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/05\/Met-BC-graph-data-from-NCI-May-2016-1200x550.jpg\" width=\"500\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"tr-caption\" style=\"text-align: center;\">Graphs based on information provided by the NCI Cancer Surveillance Branch (May, 2016), based on SEER 11 data. Click on image for an enlarged view.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Dr. Schatter wants us to consider all the new drugs that have come out since 2010, which she says if prescribed sensibly, makes the outlook for metastatic breast cancer better now and by 2020, &#8220;who knows?&#8221; But according to Lynn Bartnicki, a metastatic breast cancer patient advocate working with <a href=\"http:\/\/www.lbbc.org\/\">Living Beyond Breast Cancer<\/a>, pharma isn&#8217;t doing enough to research and develop new drugs to treat metastatic breast cancer.<\/p>\n<p>I interviewed Lynn on May 2, 2016, and the eyeforpharma Philadelphia conference. Click on &#8220;Read mor &gt;&gt;&#8221; to see the interview.<\/p>\n<p><a name='more'><\/a><\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/bfTN2DRGPrU\" width=\"520\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a &#8220;bright side&#8221; to metastatic breast cancer survival rates. Dr. Schatter cites a paper by Dr. Patricia Steeg of the National Cancer Institute (NCI) that calls out an \u201calarming\u201d but debatable decline in survival in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[237,238],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Physician Looks on the &quot;Bright Side&quot; of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Physician Looks on the &quot;Bright Side&quot; of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a &#8220;bright side&#8221; to metastatic breast cancer survival rates. Dr. Schatter cites a paper by Dr. Patricia Steeg of the National Cancer Institute (NCI) that calls out an \u201calarming\u201d but debatable decline in survival in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-15T14:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/05\/Met-BC-graph-data-from-NCI-May-2016-1200x550.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"293\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/\",\"name\":\"A Physician Looks on the \\\"Bright Side\\\" of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2016-05-15T14:40:00+00:00\",\"dateModified\":\"2019-02-21T01:15:02+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Physician Looks on the &#8220;Bright Side&#8221; of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Physician Looks on the \"Bright Side\" of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/","og_locale":"en_US","og_type":"article","og_title":"A Physician Looks on the \"Bright Side\" of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side - Pharma Marketing Network","og_description":"According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a &#8220;bright side&#8221; to metastatic breast cancer survival rates. Dr. Schatter cites a paper by Dr. Patricia Steeg of the National Cancer Institute (NCI) that calls out an \u201calarming\u201d but debatable decline in survival in [&hellip;]","og_url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/","og_site_name":"Pharma Marketing Network","article_published_time":"2016-05-15T14:40:00+00:00","article_modified_time":"2019-02-21T01:15:02+00:00","og_image":[{"width":640,"height":293,"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/05\/Met-BC-graph-data-from-NCI-May-2016-1200x550.jpg","type":"image\/jpeg"}],"author":"Pharma Guy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pharma Guy","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/","name":"A Physician Looks on the \"Bright Side\" of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side - Pharma Marketing Network","isPartOf":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website"},"datePublished":"2016-05-15T14:40:00+00:00","dateModified":"2019-02-21T01:15:02+00:00","author":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1"},"breadcrumb":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-physician-looks-on-bright-side-of\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/"},{"@type":"ListItem","position":2,"name":"A Physician Looks on the &#8220;Bright Side&#8221; of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side"}]},{"@type":"WebSite","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/","name":"Pharma Marketing Network","description":"Pharma Marketing Network","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1","name":"Pharma Guy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","caption":"Pharma Guy"},"description":"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/"}]}},"_links":{"self":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/5762"}],"collection":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/comments?post=5762"}],"version-history":[{"count":1,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/5762\/revisions"}],"predecessor-version":[{"id":12183,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/5762\/revisions\/12183"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media\/12182"}],"wp:attachment":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media?parent=5762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/categories?post=5762"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/tags?post=5762"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/topic?post=5762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}