{"id":5761,"date":"2016-05-16T16:27:00","date_gmt":"2016-05-16T16:27:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/are-pharma-marketers-voice-of-patien\/"},"modified":"2019-02-21T01:15:02","modified_gmt":"2019-02-21T01:15:02","slug":"are-pharma-marketers-voice-of-patien","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-pharma-marketers-voice-of-patien\/","title":{"rendered":"Are Pharma Marketers the &#8220;Voice&#8221; of the Patient?"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/2.bp.blogspot.com\/-7h_5xnZuFCY\/Vzn0hQXBu5I\/AAAAAAAAIs4\/Ae5XDgYm9gUXlinI9pObEQbhqtzFT43vgCLcB\/s1600\/Pharma-Patient-Engagement2.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"320\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/05\/Pharma-Patient-Engagement2.jpg\" width=\"265\" \/><\/a><\/div>\n<p>The author of the embedded piece (click on &#8220;Read More&#8221;), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency. He argues that, by definition, marketing is &#8220;patient centric.&#8221; The UK Chartered Institute of Marketing, for example, defines marketing as &#8220;&#8230;the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.&#8221;<\/p>\n<p>&#8220;Profitability,&#8221; however, often trumps (with a small &#8220;t&#8221;) putting patients&#8217; interest first. If it weren&#8217;t so, I would never have anything to write about in this blog! <\/p>\n<p>For an alternative view, read this: &#8220;<a href=\"http:\/\/sco.lt\/8wvM7F\">Are #Pharma Medical Departments Responsible for &#8216;Patient Engagement?&#8217;<\/a>&#8221; After reading that you will see that Mr. Anderson completely ignores the medical research side of the business, which marketers don&#8217;t fully understand until after the drug is already developed.<\/p>\n<p>See below for Mr. Anderson&#8217;s four reasons why he believes pharma marketers have a unique opportunity to be \u201cthe voice\u201d of the patient.<\/p>\n<p><a name='more'><\/a><\/p>\n<div id=\"scoopit-container-4063906978\">\n<a href=\"http:\/\/www.scoop.it\/t\/pharmaguy-s-take-on-drug-industry-news\/p\/4063906978\/2016\/05\/16\/are-pharma-marketers-really-responsible-for-patient-centricity-engagement\">Are Pharma Marketers Really Responsible for &#8220;Patient Centricity\/Engagement?&#8221;<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The author of the embedded piece (click on &#8220;Read More&#8221;), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency. He argues that, by definition, marketing is &#8220;patient centric.&#8221; The UK Chartered Institute of Marketing, for example, defines marketing as &#8220;&#8230;the management process responsible for identifying, anticipating, and satisfying customer requirements [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[236,106],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Pharma Marketers the &quot;Voice&quot; of the Patient? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-pharma-marketers-voice-of-patien\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Pharma Marketers the &quot;Voice&quot; of the Patient? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"The author of the embedded piece (click on &#8220;Read More&#8221;), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency. He argues that, by definition, marketing is &#8220;patient centric.&#8221; The UK Chartered Institute of Marketing, for example, defines marketing as &#8220;&#8230;the management process responsible for identifying, anticipating, and satisfying customer requirements [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-pharma-marketers-voice-of-patien\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-16T16:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/05\/Pharma-Patient-Engagement2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-pharma-marketers-voice-of-patien\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-pharma-marketers-voice-of-patien\/\",\"name\":\"Are Pharma Marketers the \\\"Voice\\\" of the Patient? 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