{"id":5736,"date":"2016-10-04T11:45:00","date_gmt":"2016-10-04T11:45:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/the-day-pharma-tchotchkes-died\/"},"modified":"2019-02-21T01:14:52","modified_gmt":"2019-02-21T01:14:52","slug":"the-day-pharma-tchotchkes-died","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/the-day-pharma-tchotchkes-died\/","title":{"rendered":"The Day Pharma Tchotchkes Died"},"content":{"rendered":"
\n<\/div>\n
\n<\/a><\/div>\n

Back in February, 2009, shortly after the Pharmaceutical Research and Manufacturers of America (PhRMA) imposed a voluntary ban on gifts to physicians (aka “tchotchkes”), I predicted that tchotchkes would become nostalgia items in the future, reminding pharmaceutical sales reps and physicians of the “good old days” (read “Viagra Boxers: An Example of Proto-Nostalgia tchotchke<\/a>“).<\/p>\n

I was reminded of this prediction by a recent article (here<\/a>) in MM&M, which claimed:<\/p>\n

“These relics of the past have a certain value for those on the hunt. One eBay seller hopes to fetch $20 for a blue pill-shaped Viagra promotional clock that doubles as a business card holder, an item that was once a big weapon in the Pfizer sales rep’s arsenal of freebies.” <\/p>\n

I think the Viagra jock strap\/boxers would command much much more money on eBay!<\/p>\n

In any case, the subtitle of the MM&M article (“The Day the Tchotchkes Died”) inspired me to rewrite the lyrics of “American Pie” as “American Pharma Pie.” I imagine a physician singing my version of the song. “Read More” to see the lyrics, which also touches upon the ramifications of the Payments to Physicians Sunshine Act<\/a>.<\/p>\n

<\/a>American Pharma Pie<\/p>\n

A long long time ago
\nI can still remember how
\nThat pharma tchotchkes used to make me smile
\nAnd I knew if I had my chance
\nThat I could make my patients dance
\nAnd maybe they’d be happy for a while
\nBut Sunshine made me shiver
\nWith every ghost-authored paper<\/a> I’d deliver
\nBad news from Congress though
\nI couldn’t make any more pharma dough!
\nI can’t remember if I cried
\nWhen I read about this new law now gone worldwide<\/a>
\nSomething touched me deep inside
\nThe day pharma tchotchkes died<\/p>\n

So
\nBye, bye American Pharma Pie
\nDrove my Mercedes to the Capital but all eyes were dry
\nAnd them good ole boys were drinking whiskey and rye
\nSingin’ this’ll be the day that pharma tchotchkes die
\nThis’ll be the day that pharma tchotchkes die<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in February, 2009, shortly after the Pharmaceutical Research and Manufacturers of America (PhRMA) imposed a voluntary ban on gifts to physicians (aka “tchotchkes”), I predicted that tchotchkes would become nostalgia items in the future, reminding pharmaceutical sales reps and physicians of the “good old days” (read “Viagra Boxers: An Example of Proto-Nostalgia tchotchke“). I […]<\/p>\n","protected":false},"author":2,"featured_media":12243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[183,184,87,185,186],"topic":[],"acf":[],"yoast_head":"\nThe Day Pharma Tchotchkes Died - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/the-day-pharma-tchotchkes-died\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Day Pharma Tchotchkes Died - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Back in February, 2009, shortly after the Pharmaceutical Research and Manufacturers of America (PhRMA) imposed a voluntary ban on gifts to physicians (aka “tchotchkes”), I predicted that tchotchkes would become nostalgia items in the future, reminding pharmaceutical sales reps and physicians of the “good old days” (read “Viagra Boxers: An Example of Proto-Nostalgia tchotchke“). 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