{"id":5720,"date":"2016-12-17T19:21:00","date_gmt":"2016-12-17T19:21:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/top-pharma-companies-on-pinteres\/"},"modified":"2019-02-21T01:14:47","modified_gmt":"2019-02-21T01:14:47","slug":"top-pharma-companies-on-pinteres","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/","title":{"rendered":"Top Pharma Companies on Pinterest"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/1.bp.blogspot.com\/-ZjN4MhhusYg\/WFWOHgDxAsI\/AAAAAAAAI9Q\/YP5wivYdBYcB2VXaJ66U0tngAIVoNAkPwCLcB\/s1600\/Pharma-on-Pineterst-PPTScreeShot.jpg\" imageanchor=\"1\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"240\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/12\/Pharma-on-Pineterst-PPTScreeShot.jpg\" width=\"320\" \/><\/a><\/div>\n<p>According to ad agency AbelsonTaylor (AT), Pinterest has &#8220;enormous potential for healthcare marketing. Healthcare marketers should be engaging the outstanding attributes of Pinterest in their digital, e-commerce and social media marketing strategies and tactics&#8221; (read more <a href=\"http:\/\/sco.lt\/856q4f\">here<\/a>). AT suggests the following types of content are appropriate for pharma marketing via Pinterest:<br \/>\n<\/p>\n<ul>\n<li>Disease awareness (for clinicians and patients)<\/li>\n<li>History of disease\/treatment (for clinicians and patients)<\/li>\n<li>Support groups\/personal experiences (for consumers and patients)<\/li>\n<li>Product launch market preparation measures (for clinicians)<\/li>\n<li>Health association, foundation sponsorship (for clinicians and patients)<\/li>\n<li>Corporate communications, research initiatives (for clinicians and investors)<\/li>\n<\/ul>\n<div>\nI did a little research to find how many of the TOP 20 pharma companies &#8211; based on U.S. sales in 2015 &#8211; had Pinterest accounts and, if so, what types of content were published on these accounts. The results were a little surprising.<\/div>\n<div>\n<br \/>\n<a name='more'><\/a>First, only 8 of the TOP 20 pharma companies have corporate Pinterest accounts. Of these eight, here is a summary of important Pinterest metrics:<\/div>\n<div>\n<\/div>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" class=\"tr-caption-container\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/1.bp.blogspot.com\/-OJYoJIvlU-k\/WFWPlRS9nwI\/AAAAAAAAI9c\/yEIRTF8MZlkGu-6ll62btAaDPRoIyENTgCLcB\/s1600\/Pharma-Pinterest-Metrics-Table.jpg\" imageanchor=\"1\" style=\"margin-left: auto; margin-right: auto;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"172\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/12\/Pharma-Pinterest-Metrics-Table.jpg\" width=\"400\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"tr-caption\" style=\"text-align: center;\">Click on image for an enlarged view.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>\nThe following Slideshare deck is a review of these 8 Pinterest accounts:<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"485\" marginheight=\"0\" marginwidth=\"0\" scrolling=\"no\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/osdXInE5bGI32y\" style=\"border-width: 1px; border: 1px solid #ccc; margin-bottom: 5px; max-width: 100%;\" width=\"595\"> <\/iframe> <\/p>\n<div style=\"margin-bottom: 5px;\">\n<strong> <a href=\"https:\/\/www.slideshare.net\/johnmackjr\/pharma-on-pinterest\" target=\"_blank\" title=\"Pharma on Pinterest\">Pharma on Pinterest<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/johnmackjr\" target=\"_blank\">PharmaGuy.com<\/a><\/strong> <\/div>\n<p>\nFurther reading:<br \/>\n<\/p>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/NovartisPinterest\">What&#8217;s Novartis Doing on Pinterest?<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/7xBgav\">What&#8217;s Boehringer Ingelheim Doing on Pinterest?<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/5TI1MP\">What&#8217;s Novo Nordisk Doing on Pinterest?<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/6sUk2j\">What&#8217;s Roche Doing on Pinterest?<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to ad agency AbelsonTaylor (AT), Pinterest has &#8220;enormous potential for healthcare marketing. Healthcare marketers should be engaging the outstanding attributes of Pinterest in their digital, e-commerce and social media marketing strategies and tactics&#8221; (read more here). AT suggests the following types of content are appropriate for pharma marketing via Pinterest: Disease awareness (for clinicians [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[156],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Pharma Companies on Pinterest - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Pharma Companies on Pinterest - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"According to ad agency AbelsonTaylor (AT), Pinterest has &#8220;enormous potential for healthcare marketing. 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AT suggests the following types of content are appropriate for pharma marketing via Pinterest: Disease awareness (for clinicians [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-17T19:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:14:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/12\/Pharma-Pinterest-Metrics-Table.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"173\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/\",\"name\":\"Top Pharma Companies on Pinterest - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2016-12-17T19:21:00+00:00\",\"dateModified\":\"2019-02-21T01:14:47+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top Pharma Companies on Pinterest\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Pharma Companies on Pinterest - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/top-pharma-companies-on-pinteres\/","og_locale":"en_US","og_type":"article","og_title":"Top Pharma Companies on Pinterest - Pharma Marketing Network","og_description":"According to ad agency AbelsonTaylor (AT), Pinterest has &#8220;enormous potential for healthcare marketing. 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