{"id":5687,"date":"2017-06-01T15:02:00","date_gmt":"2017-06-01T15:02:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharmas-reputation-depends-on-who-you\/"},"modified":"2019-02-21T01:14:35","modified_gmt":"2019-02-21T01:14:35","slug":"pharmas-reputation-depends-on-who-you","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-reputation-depends-on-who-you\/","title":{"rendered":"Pharma&#8217;s Reputation Depends on Who You Ask"},"content":{"rendered":"<p>Depending on who you ask, the drug industry&#8217;s reputation is at an all-time low (read, for example, &#8220;<a href=\"http:\/\/sco.lt\/7desOP\">Pharma\u2019s Rep Among Patient Groups Sinks to Near Historical Lows<\/a>&#8220;) or an all-time high!<\/p>\n<p>For example, if you determine the reputation of a pharma company measured by &#8220;the general public who are somewhat or very familiar with the company,&#8221; then that company&#8217;s reputation is likely to score much higher than if you asked the general public whose &#8220;familiarity&#8221; with the company is not a factor. <\/p>\n<p>According to Reputation Institute&#8217;s annual Global Pharma RepTrak\u00ae, which uses the former protocol, the reputation of the pharmaceutical industry is &#8220;improving and is now at a strong level with the <i>general public<\/i> (see the story embedded at the end of this post by clicking on &#8220;Read more &gt;&gt;&#8221;). I emphasized &#8220;general public&#8221; because this is misleading &#8211; further on in the press release you can see that what they measured are the attitudes of only a segment of the general public &#8211; those who are familiar with the companies.<\/p>\n<p>In any case, here&#8217;s the ranking of the top 10 companies according to Reputation Institute:<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/2.bp.blogspot.com\/-zfz5HzXfvJc\/WTAsUFvJojI\/AAAAAAAAJJo\/2bhHjF9HajURMCoVmGlTGoC39E6IOqaQQCLcB\/s1600\/2017-top-pharma-companies.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"512\" data-original-width=\"1024\" height=\"200\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/06\/2017-top-pharma-companies.png\" width=\"400\" \/><\/a><\/div>\n<p><\/p>\n<p><a name='more'><\/a><\/p>\n<div id=\"scoopit-container-4079677321\">\n<a href=\"http:\/\/www.scoop.it\/t\/pharmaguy-s-take-on-drug-industry-news\/p\/4079677321\/2017\/06\/01\/top-10-pharma-companies-with-best-reputations-as-determined-by-their-friends\">Top 10 Pharma Companies with Best Reputations as Determined by Their &#8220;Friends&#8221;<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depending on who you ask, the drug industry&#8217;s reputation is at an all-time low (read, for example, &#8220;Pharma\u2019s Rep Among Patient Groups Sinks to Near Historical Lows&#8220;) or an all-time high! For example, if you determine the reputation of a pharma company measured by &#8220;the general public who are somewhat or very familiar with the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[107],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma&#039;s Reputation Depends on Who You Ask - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-reputation-depends-on-who-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma&#039;s Reputation Depends on Who You Ask - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Depending on who you ask, the drug industry&#8217;s reputation is at an all-time low (read, for example, &#8220;Pharma\u2019s Rep Among Patient Groups Sinks to Near Historical Lows&#8220;) or an all-time high! For example, if you determine the reputation of a pharma company measured by &#8220;the general public who are somewhat or very familiar with the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-reputation-depends-on-who-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-01T15:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:14:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/06\/2017-top-pharma-companies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-reputation-depends-on-who-you\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-reputation-depends-on-who-you\/\",\"name\":\"Pharma's Reputation Depends on Who You Ask - 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