{"id":5676,"date":"2017-10-09T18:04:00","date_gmt":"2017-10-09T18:04:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/is-end-of-animated-characters-in-drug\/"},"modified":"2019-02-28T20:58:25","modified_gmt":"2019-02-28T20:58:25","slug":"is-end-of-animated-characters-in-drug","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/is-end-of-animated-characters-in-drug\/","title":{"rendered":"Is The End of Animated Characters in Drug Ads Neigh?"},"content":{"rendered":"<p>Merck has decided to dump its furry white vs black feline critters in its new direct-to-consumer advertising campaign for Belsomra saying that \u201cthe original ad served its purpose&#8221;; namely, breaking through the TV drug ad clutter to be noticed. Read the story below.<\/p>\n<p>I have to ask if this is a trend now that each brand using mascots has already &#8220;broken through&#8221; AND the FDA is beginning to look more closely at the use of animated characters in ads (read &#8220;<a href=\"http:\/\/sco.lt\/8WgC93\">FDA Will Apply the &#8216;Uncanny Valley&#8217; Hypothesis to Test the &#8216;Eeriness&#8217; of Animated Characters in Drug Ads<\/a>&#8220;). Or is it just Merck who got the jitters because those furry felines were particularly &#8220;eerie&#8221;?<\/p>\n<div id=\"scoopit-container-4086431265\">\n<a href=\"http:\/\/www.scoop.it\/t\/pharmaguy-s-take-on-drug-industry-news\/p\/4086431265\/2017\/10\/09\/merck-will-try-belsomra-ads-without-mascots-and-focus-on-digital-media\">Merck Will Try Belsomra Ads Without Mascots and Focus on Digital Media<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Merck has decided to dump its furry white vs black feline critters in its new direct-to-consumer advertising campaign for Belsomra saying that \u201cthe original ad served its purpose&#8221;; namely, breaking through the TV drug ad clutter to be noticed. Read the story below. I have to ask if this is a trend now that each [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[76,44,77,78,79],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is The End of Animated Characters in Drug Ads Neigh? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/is-end-of-animated-characters-in-drug\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is The End of Animated Characters in Drug Ads Neigh? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Merck has decided to dump its furry white vs black feline critters in its new direct-to-consumer advertising campaign for Belsomra saying that \u201cthe original ad served its purpose&#8221;; namely, breaking through the TV drug ad clutter to be noticed. 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