{"id":5638,"date":"2015-12-01T00:00:00","date_gmt":"2015-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2015\/12\/01\/pmn1407-article02\/"},"modified":"2019-02-18T20:38:50","modified_gmt":"2019-02-18T20:38:50","slug":"pmn1407-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1407-article02\/","title":{"rendered":"How to Achieve Digital Pharma Marketing Results: Dealing with Disruption"},"content":{"rendered":"<p>How to Achieve Digital Pharma Marketing Results        Dealing with Disruption<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Digital Disruption\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/digital-disruption-small.jpg\" width=\"300\" height=\"221\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>&#8220;Disruption creates opportunity for those who embrace change,&#8221; begins the blurb for the book <i>RESULTS: The Future of Pharmaceutical and Healthcare Marketing<\/i> by R.J. Lewis (aka RJ) et al. Lewis is the President and CEO of eHealthcare Solutions, a vertical Internet advertising network in healthcare, which he started in 1999.   <\/p>\n<p>This article focuses on digital disruption, which is the chapter written by Lewis who discussed this topic during a recent Pharma Marketing Talk podcast.  <\/p>\n<p><b>Questions\/Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>What are some of the biggest trends you are seeing in digital marketing today?<\/li>\n<li>There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading?<\/li>\n<li>What are some examples of &#8220;data driven&#8221; targeting in online advertising?<\/li>\n<li>What does the future hold for the newer media and platforms such as mobile and video?<\/li>\n<li>How big of a role does societies concerns over privacy play in how the future unfolds?<\/li>\n<li>How will the return on investment (ROI) of digital marketing be measured going forward in the new healthcare environment?<\/li>\n<li>For the chapter on a view from the manufacturer, what are the main themes you heard from them?<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1407-article02.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1407-article02.pdf<\/a>    <\/p>\n<p>PMN1407-02<br \/>Issue: Vol. 14, No. 7: December 2015<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article focuses on digital disruption, which is the focus of a chapter in the book RESULTS: The Future of Pharmaceutical and Healthcare Marketing written by by R.J. Lewis (aka RJ) et al.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Achieve Digital Pharma Marketing Results: Dealing with Disruption - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1407-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Achieve Digital Pharma Marketing Results: Dealing with Disruption - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This article focuses on digital disruption, which is the focus of a chapter in the book RESULTS: The Future of Pharmaceutical and Healthcare Marketing written by by R.J. 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