{"id":5634,"date":"2015-09-01T00:00:00","date_gmt":"2015-09-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2015\/09\/01\/pmn1406-article01\/"},"modified":"2019-02-18T20:38:49","modified_gmt":"2019-02-18T20:38:49","slug":"pmn1406-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1406-article01\/","title":{"rendered":"Pharma&#8217;s Use of Medical Conference Twitter Hashtags: Is It &#8220;Backchannel&#8221; Promotion That Needs to be Curbed?"},"content":{"rendered":"<p>Pharma&#8217;s Use of Medical Conference Twitter Hashtags        Is It &#8220;Backchannel&#8221; Promotion That Needs to be Curbed?<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Backchannel Twitter Chat\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/BackChannel-Chat-Logo.jpg\" width=\"250\" height=\"250\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>Twitter is becoming a common adjunct to major medical conferences around the world. Health-care professional (HCP) attendees and outside observers (including media and patients) can follow the medical society sanctioned online discus-sion via the official conference hashtag such as the #ERS2014 hashtag for the 2014 European Respiratory Society (ERS) Annual Congress.<\/p>\n<p>This is a concern for medical societies that depend on the income generated by these events. Related to that is the concern that commercial entities can &#8220;hijack&#8221; the official conference hashtag to exert their commercial influence over physical and virtual attendees before, during, and after the conference. A study by a group of academic physicians (the #MICEproject) examined the use of Twitter by commercial entities and proposed safeguards to limit pharmaceutical &#8220;detailing&#8221; and to &#8220;bring the medical community closer to establishing guidelines for third party activities in Twitter back-channels.&#8221; <\/p>\n<p>This article discusses the pros and cons of those proposed safeguards.  <\/p>\n<p><b>Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>Pharma Has Its Own Hashtags<\/li>\n<li>The #MICEproject<\/li>\n<li>Why Exclude Patients from Medically-focused Chats?<\/li>\n<li>Proposed Safeguards<\/li>\n<li>Should It Be Regulated?<\/li>\n<li>Chart: Preliminary Results from the PMN Medical Conference Hashtag Survey<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1406-article01.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1406-article01.pdf<\/a>    <\/p>\n<p>PMN1406-01<br \/>Issue: Vol. 14, No. 6: September 2015<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article discusses the pros and cons of safeguards proposed a group of academic physicians (the #MICEproject) to limit pharmaceutical &#8216;detailing&#8217; and to &#8216;bring the medical community closer to establishing guidelines for third party activities in Twitter back-channels.&#8217;<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma&#039;s Use of Medical Conference Twitter Hashtags: Is It &quot;Backchannel&quot; Promotion That Needs to be Curbed? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1406-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma&#039;s Use of Medical Conference Twitter Hashtags: Is It &quot;Backchannel&quot; Promotion That Needs to be Curbed? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This article discusses the pros and cons of safeguards proposed a group of academic physicians (the #MICEproject) to limit pharmaceutical &#039;detailing&#039; and to &#039;bring the medical community closer to establishing guidelines for third party activities in Twitter back-channels.&#039;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1406-article01\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T20:38:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1406-article01\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1406-article01\/\",\"name\":\"Pharma's Use of Medical Conference Twitter Hashtags: Is It \\\"Backchannel\\\" Promotion That Needs to be Curbed? 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