{"id":5628,"date":"2015-05-01T00:00:00","date_gmt":"2015-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2015\/05\/01\/pmn1404-article01\/"},"modified":"2019-02-18T20:38:47","modified_gmt":"2019-02-18T20:38:47","slug":"pmn1404-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1404-article01\/","title":{"rendered":"Pharma Marketing Buzzwords: The Good, the Bad, &amp; the Just Plain Useless!"},"content":{"rendered":"<p>Pharma Marketing Buzzwords        The Good, the Bad, &amp; the Just Plain Useless!<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Pharma Buzzword Bingo Card\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PharmaBuzzBingoCard-sm.jpg\" width=\"275\" height=\"330\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>Lately, there&#8217;s been a lot of &#8220;buzz&#8221; regarding the use of &#8220;buzzwords&#8221; at commercial pharma conferences focused on marketing and sales. Critics have suggested that buzzwords erode patient and healthcare professional trust in the pharmaceutical industry. <\/p>\n<p>Even industry insiders question the use of buzzwords. &#8220;We on the commercial side of the business have an unhealthy obsession with &#8216;buzzwords&#8217;,&#8221; said Timothy White, Senior Director &amp; Head of Global Customer Interaction Management at Lundbeck. <\/p>\n<p>All the negative buzz about pharma buzzwords inspired the creation of the Pharma Marketing Buzzword Bingo Card (shown here) and the <i>Pharma Marketing News<\/i> &#8220;Pharma Buzzword Survey,&#8221; which asked respondents to grade a list of buzzwords commonly heard at conferences and marketing meetings within pharmaceutical companies. This article summarizes the results of that survey. <\/p>\n<p><b>Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>Massively Counter-Productive?<\/li>\n<li>A Failure to Communicate?<\/li>\n<li>Unhealthy Obsession?<\/li>\n<li>The Patient Included Charter<\/li>\n<li>Table: A Non-Definitive List of Pharma Marketing Buzzwords. <\/li>\n<li>In Defense of Buzzwords<\/li>\n<li>Pharma Buzzword Bingo<\/li>\n<li>Grading Pharma&#8217;s Favorite Buzzwords<\/li>\n<li>Survey Results<\/li>\n<li>Buzzword Blame Game<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1404-article01.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1404-article01.pdf<\/a>      <strong> <a href=\"\/\/www.slideshare.net\/johnmackjr\/pharmaguys-pharma-marketing-buzzword-glossary\" title=\"PharmaGuy's Pharma Marketing Buzzword Glossary\" target=\"_blank\">PharmaGuy&#8217;s Pharma Marketing Buzzword Glossary<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/johnmackjr\" target=\"_blank\">PharmaGuy.com<\/a><\/strong> <\/p>\n<p>PMN1404-01<br \/>Issue: Vol. 14, No. 4: May 2015<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>All the negative buzz about pharma buzzwords inspired the creation of the Pharma Marketing Buzzword Bingo Card (shown here) and the Pharma Marketing News &#8216;Pharma Buzzword Survey,&#8217; which asked respondents to grade a list of buzzwords commonly heard at conferences and marketing meetings within pharmaceutical companies. This article summarizes the results of that survey.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing Buzzwords: The Good, the Bad, &amp; the Just Plain Useless! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1404-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing Buzzwords: The Good, the Bad, &amp; the Just Plain Useless! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"All the negative buzz about pharma buzzwords inspired the creation of the Pharma Marketing Buzzword Bingo Card (shown here) and the Pharma Marketing News &#039;Pharma Buzzword Survey,&#039; which asked respondents to grade a list of buzzwords commonly heard at conferences and marketing meetings within pharmaceutical companies. 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