{"id":5615,"date":"2015-05-01T00:00:00","date_gmt":"2015-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2015\/05\/01\/pmnissuev1404may2015archive\/"},"modified":"2019-02-18T20:38:43","modified_gmt":"2019-02-18T20:38:43","slug":"pmnissuev1404may2015archive","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/","title":{"rendered":"Pharma Marketing News Vol. 14, No. 4: May 2015"},"content":{"rendered":"\n<p>   <b>Vol. 14, Issue No. 4: May 2015 &#8211; EXECUTIVE SUMMARY<\/b> <\/p>\n<p> Pharma Marketing Buzzwords        The Good, the Bad, &amp; the Just Plain Useless!<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Pharma Buzzword Bingo Card\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PharmaBuzzBingoCard-sm.jpg\" width=\"275\" height=\"330\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>Lately, there&#8217;s been a lot of &#8220;buzz&#8221; regarding the use of &#8220;buzzwords&#8221; at commercial pharma conferences focused on marketing and sales. Critics have suggested that buzzwords erode patient and healthcare professional trust in the pharmaceutical industry. <\/p>\n<p>Even industry insiders question the use of buzzwords. &#8220;We on the commercial side of the business have an unhealthy obsession with &#8216;buzzwords&#8217;,&#8221; said Timothy White, Senior Director &amp; Head of Global Customer Interaction Management at Lundbeck. <\/p>\n<p>All the negative buzz about pharma buzzwords inspired the creation of the Pharma Marketing Buzzword Bingo Card (shown here) and the <i>Pharma Marketing News<\/i> &#8220;Pharma Buzzword Survey,&#8221; which asked respondents to grade a list of buzzwords commonly heard at conferences and marketing meetings within pharmaceutical companies. This article summarizes the results of that survey. <\/p>\n<p><b>Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>Massively Counter-Productive?<\/li>\n<li>A Failure to Communicate?<\/li>\n<li>Unhealthy Obsession?<\/li>\n<li>The Patient Included Charter<\/li>\n<li>Table: A Non-Definitive List of Pharma Marketing Buzzwords. <\/li>\n<li>In Defense of Buzzwords<\/li>\n<li>Pharma Buzzword Bingo<\/li>\n<li>Grading Pharma&#8217;s Favorite Buzzwords<\/li>\n<li>Survey Results<\/li>\n<li>Buzzword Blame Game<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1404-article01.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1404-article01.pdf<\/a>     PharmaPhobia &amp; What to Do About It        Tom Stossel Attempts to Debunk the Conflict-of-Interest &#8220;Myth&#8221;<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"PharmaPhobia Book Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Pharmaphobia-cover-200x302.jpg\" width=\"200\" height=\"302\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>Thomas P. Stossel, M.D., visiting scholar at the American Enterprise Institute for Public Policy Research, recently published a new book titled PHARMAPHOBIA. The book is a call to action against the &#8220;Conflict of Interest Myth,&#8221; which Stossel claims is undermining American medical innovation.   <\/p>\n<p>Stossel uses many combative terms to describe the focus of his critique. In his book and in a Pharma Marketing Talk interview (listen <a href=\"http:\/\/bit.ly\/PMT238\">here<\/a>), Stossel repeatedly refers to the conflict-of-Interest &#8220;movement,&#8221; conflict-of-interest &#8220;mania,&#8221; and conflict-of-interest &#8220;instigators, enablers and enforcers,&#8221; which include physicians and even pharmaceutical executives according to Stossel. <\/p>\n<p>But will Stossel&#8217;s book, which ends with a section on &#8220;What is to be done,&#8221; turn the tide as he hopes it will? This article reviews some of Stossel&#8217;s main arguments. You be the judge.  <\/p>\n<p><b>Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>Instigators, Enablers, &amp; Enforcers<\/li>\n<li>The Slippery Slope Toward Sunshine<\/li>\n<li>Gifts to Physicians Survey Results<\/li>\n<li>Stossel&#8217;s Call to Action<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1404-article02.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1404-article02.pdf<\/a>     The Patients Included Initiative &amp; Pharma        Pharma Should Offer Continuing Patient Education Grants<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"WEGO PI Poster\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/WEGO-PatientsFirst-BS-Poster-sm.jpg\" width=\"250\" height=\"194\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>&#8220;Patient centricity,&#8221; which aims to put patients&#8217; interests first, is all the rage these days in the pharmaceutical industry (read, for example, &#8220;<a href=\"http:\/\/bit.ly\/pmn140301\">The Debut of the Chief Patient Officer<\/a>&#8220;) and among attendees and speakers at pharma industry and medical conferences. But very few actual patients are part of the faculty and\/or attendees of these conferences.  <\/p>\n<p>A group of patient advocates in Europe and Canada recently developed a &#8220;Global Charter&#8221; as part of the Patients Included initiative. The Charter lays down specific compliance guidelines for conference organizers who wish to display the Patients Included logo. <\/p>\n<p>One of the guidelines of the Patients Included charter requires scholarships for patient to attend medical and pharma industry conferences. But who will pay the way for patients to attend and how will the scholarships be administered? This article discusses that issue and suggests that the pharmaceutical industry, which claims to be &#8220;patient centric,&#8221; can play a role by sponsoring Patients Included scholarships similar to how they sponsor physician continuing medical education programs for physicians.   <\/p>\n<p><b>Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>No Patients? No Show!<\/li>\n<li>Pharma Has Skin in This Game<\/li>\n<li>The Patient Included Charter<\/li>\n<li>Patient Lip Service Common, Inclusion Rare<\/li>\n<li>Key Patient Advocates<\/li>\n<li>What About &#8220;Ordinary Joe&#8221; Patients?<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1404-article03.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1404-article03.pdf<\/a>    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Vol. 14, Issue No. 4 (MAY 2015) of Pharma Marketing News. Pharma&#8217;s image is the theme of this issue. Marketing buzzwords, critics claim, erode patient and healthcare professional trust. Pharma phobia is aided and abetted by the conflict-of-interest movement. And patients are demanding to have access inside the tent of health conferences&#8211;including pharma marketing conferences&#8211;that claim to represent patient interests but do not have patients included.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News Vol. 14, No. 4: May 2015 - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News Vol. 14, No. 4: May 2015 - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Welcome to Vol. 14, Issue No. 4 (MAY 2015) of Pharma Marketing News. Pharma&#039;s image is the theme of this issue. Marketing buzzwords, critics claim, erode patient and healthcare professional trust. Pharma phobia is aided and abetted by the conflict-of-interest movement. And patients are demanding to have access inside the tent of health conferences--including pharma marketing conferences--that claim to represent patient interests but do not have patients included.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T20:38:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/\",\"name\":\"Pharma Marketing News Vol. 14, No. 4: May 2015 - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2015-05-01T00:00:00+00:00\",\"dateModified\":\"2019-02-18T20:38:43+00:00\",\"author\":{\"@id\":\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pharma Marketing News Vol. 14, No. 4: May 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pharma Marketing News Vol. 14, No. 4: May 2015 - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1404may2015archive\/","og_locale":"en_US","og_type":"article","og_title":"Pharma Marketing News Vol. 14, No. 4: May 2015 - Pharma Marketing Network","og_description":"Welcome to Vol. 14, Issue No. 4 (MAY 2015) of Pharma Marketing News. 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