{"id":5612,"date":"2015-01-01T00:00:00","date_gmt":"2015-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2015\/01\/01\/pmnissuev1401jan2015\/"},"modified":"2019-02-18T20:38:42","modified_gmt":"2019-02-18T20:38:42","slug":"pmnissuev1401jan2015","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuev1401jan2015\/","title":{"rendered":"Pharma Marketing News Vol. 14, No. 1: January 2015"},"content":{"rendered":"\n<p>   <b>Vol. 14, Issue No. 1: January 2015 &#8211; EXECUTIVE SUMMARY<\/b> <\/p>\n<p> The Year 2014 in Images        Pharmaguy&#8217;s Favorites from Pharma Marketing Blog<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"2014 in Images\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PMN1401-CoverArt-400x385.jpg\" width=\"400\" height=\"385\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>Every year Pharmaguy reviews the images that appeared in Pharma Marketing Blog and picks his favorites. After all, a picture is worth a thousand words! <\/p>\n<p>In this article, Pharmaguy presents the images with context and comments, plus links, should you care to delve deeper. This is not a strict chronological presentation, but a grouping by topics of importance in 2014: DTC and drug promotion spending, drug risks and adverse events, drug industry reputation, FDA and social media regulatory guidelines, mobile apps, and drug development costs. <\/p>\n<p><b>Topics include (partial list)<\/b>:<\/p>\n<ul>\n<li>Hot New Viagra DTC Ad Campaign<\/li>\n<li>Analysis of Promotional Budgets<\/li>\n<li>Drug Risks and Adverse Events<\/li>\n<li>Putting Profit and\/or Patients First<\/li>\n<li>Social Media Guidance from FDA<\/li>\n<li>Mobile App Guidelines for Pharma<\/li>\n<li>Sky High Drug Prices<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1401-article01.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1401-article01.pdf<\/a>     2015 New Year&#8217;s Resolutions for Pharma        Focus on Mobile, DTC, Patients, Prices, etc.<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"2015 Resolutions\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/NewYear2015-Atom-300x333.jpg\" width=\"300\" height=\"333\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>Every year, I make the same New Year&#8217;s Resolution: Stop telling every one &#8212; including pharmaceutical marketers&#8211; what to do! <\/p>\n<p> Unfortunately, I have never kept that resolution. So, here&#8217;s my list of 2015 resolutions for pharmaceutical marketers. Hopefully, at least one of these will be kept, although no one is making any promises.  <\/p>\n<p><b>Resolutions (partial list)<\/b>:<\/p>\n<ol>\n<li>Forget about using Twitter to promote brand name drugs.<\/li>\n<li>Spend less on broadcast TV and print advertising and more on digital. <\/li>\n<li>If you can&#8217;t break the TV DTC over-spending habit, at least stop broadcasting commercials that embarrass the industry as a whole.<\/li>\n<li>Turn on comments on your YouTube channels\/videos. Corollary: Actually have a conversation when you encourage conversation.<\/li>\n<li>Try not to break the law and pay big penalties when caught.<\/li>\n<li>Stop talking about being patient-centric&#8221; and start practicing it!<\/li>\n<\/ol>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1401-article02.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1401-article02.pdf<\/a>     2014 Was a Good Year for FDA &amp; Pharma        Banging Year for Drug Approvals, Wimpy Year for Enforcement Actions<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Bang and Whimper\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/FDA-Approvals-v-Enforcemnet-400x339.png\" width=\"400\" height=\"339\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>The U.S. Food and Drug Administration (FDA) ended 2014 with a bang <i>and<\/i> a whimper. <\/p>\n<p>The Agency approved a total of 41 new molecular entities (NMEs) and biologics (BLAs) in 2014, the greatest number since 1996. That was the bang. FDA, however, also ended the year with a whimper. The Agency sent out only a meager 10 advertising enforcement letters in 2014, the fewest ever. <\/p>\n<p>There may be a single explanation for both phenomena: the Prescription Drug User Fee Act  (PDUFA) payments to FDA from pharma. These payments now account for more than 65% of FDA&#8217;s budget for the approval and regulation of drugs.<\/p>\n<p><b>Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>Orphan Drugs Are &#8220;Where the Money Is&#8221;<\/li>\n<li>Banging Drug Prices<\/li>\n<li>Wimpy Enforcement<\/li>\n<li>Busy, Busy FDA<\/li>\n<li>PDUFA Fees vs. Enforcement<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1401-article03.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1401-article03.pdf<\/a>    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Volume 14, Issue #1 (JANUARY 2015) of Pharma Marketing News.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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