{"id":5570,"date":"2014-12-01T00:00:00","date_gmt":"2014-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2014\/12\/01\/pmn1310-article01\/"},"modified":"2019-02-18T20:33:06","modified_gmt":"2019-02-18T20:33:06","slug":"pmn1310-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1310-article01\/","title":{"rendered":"Are Drug.com Websites &#8220;Fair and Balanced?&#8221;: FDA Studies Online DTC Prescription Drug Promotion"},"content":{"rendered":"<p>Are Drug.com Websites &#8220;Fair and Balanced?&#8221;        FDA Studies Online DTC Prescription Drug Promotion<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Fair and Balanced Drug.com\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Benes-v-Risks-DrugWebSite-Tilt-300x219.jpg\" width=\"300\" height=\"219\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>According to Internet analytics provider comScore, patients who visit a drug brand&#8217;s website are more likely to end up taking that drug than those who don&#8217;t. FDA is aware of this and cited a <i>Prevention Magazine<\/i> 2011 survey that found that 49 percent of respondents who went online for prescription drug information reported seeking this information on a specific brand&#8217;s Web site.<\/p>\n<p>  As a consequence of this influence of the Internet, FDA is currently studying how consumers interact with drug.com websites. Specifically, according to an April, 2011, public notice, FDA has a number of questions surrounding how to achieve &#8220;fair balance&#8221; in online DTC promotion.   <\/p>\n<p> This article reviews the study &#8220;Examination of Online Direct-to-Consumer Prescription Drug Promotion&#8221; (FDA-2011-N-0230), which is designed to test different ways of presenting prescription drug risk and benefit information on branded drug Web sites.  <\/p>\n<p><b>Topics include (partial list)<\/b>:<\/p>\n<ul>\n<li>Is FDA Out of Touch?<\/li>\n<li>Format &amp; Visibility of ISI<\/li>\n<li>Table: Recent Rx Drug Advertising Studies proposed by FDA<\/li>\n<li>What About Online Testimonials?<\/li>\n<li>To Link or Not To Link?<\/li>\n<li>Impact on Internet Guidance<\/li>\n<\/ul>\n<p>Download the full text PDF file here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1310-article01.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1310-article01.pdf<\/a>    <\/p>\n<p>PMN1310-01<br \/>Issue: Vol. 13, No. 10: December 2014<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNmktresearchReprints.htm\">Market Research<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article reviews the study &#8216;Examination of Online Direct-to-Consumer Prescription Drug Promotion&#8217; (FDA-2011-N-0230), which is designed to test different ways of presenting prescription drug risk and benefit information on branded drug Web sites.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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