{"id":5568,"date":"2014-10-01T00:00:00","date_gmt":"2014-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2014\/10\/01\/pmn1309-article02\/"},"modified":"2019-02-18T20:33:05","modified_gmt":"2019-02-18T20:33:05","slug":"pmn1309-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1309-article02\/","title":{"rendered":"Boehringer Ingelheim Receives the 2014 PharmaGuy Social Media Pioneer Award"},"content":{"rendered":"<p>Boehringer Ingelheim Receives the 2014 PharmaGuy\u2122 Social Media Pioneer Award        Global Social Media Team Tweet Chats, Engages, &amp; Tells All<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"5th PG SM Pioneer Award\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/FifthPioneerAward-Ad.jpg\" width=\"200\" height=\"262\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>On October 21, 2014, at the Digital Pharma East Mobile Day event, PharmaGuy officially announced the recipients of the 5th Annual PharmaGuy Social Media Pioneer Award, which recognizes a pharmaceutical executive or team who has &#8220;pioneered&#8221; in the use of social media for marketing, research, or corporate communications purposes. This year&#8217;s award went to the Boehringer Ingelheim (BI) Global Social Media Team, which includes Patricia Alves, Social Media Community Manager, Jaclyn Fonteyne, Social Media Specialist, and their boss, Judith von Gordon, Head of Media + PR.<\/p>\n<p>This article summarizes the social media accomplishments &#8212; despite bumps in along the way &#8212; that earned BI this coveted award.  <\/p>\n<p><b>Topics include (partial list)<\/b>:<\/p>\n<ul>\n<li>PharmaGuy Explains the Hawaiian Shirt<\/li>\n<li>Some TweetChat Tips from BI<\/li>\n<li>Using Social Media to Support Patients<\/li>\n<li>Vine Too!<\/li>\n<li>A Bump in the Road<\/li>\n<li>Honorable Mention: Thibaud Guymard, MSD France<\/li>\n<li>What&#8217;s Next<\/li>\n<\/ul>\n<p>Download the full text PDF file here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1309-article02.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1309-article02.pdf<\/a>    <\/p>\n<p>PMN1309-02<br \/>Issue: Vol. 13, No. 9: October 2014<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article summarizes the social media accomplishments &#8212; despite bumps in along the way &#8212; that earned the Boehringer Ingelheim (BI) Global Social Media Team the coveted Pharmaguy Social Media Pioneer Award.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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