{"id":5562,"date":"2014-08-01T00:00:00","date_gmt":"2014-08-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2014\/08\/01\/pmn1307-article01\/"},"modified":"2019-02-18T20:33:04","modified_gmt":"2019-02-18T20:33:04","slug":"pmn1307-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1307-article01\/","title":{"rendered":"Patient Activists Demand Higher Quality Mobile Health Apps: Pharma Must Listen, Respond, and Optimize!"},"content":{"rendered":"<p>Patient Activists Demand Higher Quality Mobile Health Apps        Pharma Must Listen, Respond, and Optimize!<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"WEGO Health Mobile BS\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/WEGO-mHealthApp-BS-Poster-300x233.jpg\" width=\"300\" height=\"233\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>As with Web sites in the early days of digital, it is difficult today for users of mobile health (mHealth) apps to be assured that the apps are reliable, accurate, based on valid information, and adequately safeguard users&#8217; privacy. In many ways, we are living through another digital &#8220;wild west&#8221; without any sheriffs to protect us.<\/p>\n<p> Sooner or later Congress, perhaps urged on by patient advocates or some mhealth app adverse event, may investigate the mobile health app industry\u2014including the drug industry\u2014to see if further oversight, not just FDA regulations, is required. Before that happens and to ensure that mobile health apps developed by pharma are of the highest quality, the industry should differentiate itself from &#8220;wild west&#8221; developers by being pro-active in developing and abiding by a set of &#8220;Guiding Principles for Mobile Health Apps.&#8221; <\/p>\n<p>&#8220;This is one area where pharma could really rack up the karma points,&#8221; said Fabio Gratton, CEO of Vocalize. &#8220;Listen, respond, and optimize!&#8221; <\/p>\n<p><b>Topics include (partial list)<\/b>:<\/p>\n<ul>\n<li>Deja mHealth Vu<\/li>\n<li>Inaccurate Mobile Health Apps<\/li>\n<li>Beyond Regulation<\/li>\n<li>Brave New World of Pharma Mobile Big Data<\/li>\n<li>Industry Insiders&#8217; POV<\/li>\n<li>The Patient POV<\/li>\n<\/ul>\n<p>Download the full text PDF file here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1307-article01.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1307-article01.pdf<\/a>    <\/p>\n<p>PMN1307-01<br \/>Issue: Vol. 13, No. 7: August 2014<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sooner or later Congress, perhaps urged on by patient advocates or some mhealth app adverse event, may investigate the mobile health app industry &#8212; including the drug industry &#8212; to see if further oversight, not just FDA regulations, is required. Before that happens and to ensure that mobile health apps developed by pharma are of the highest quality, the industry should differentiate itself from &#8220;wild west&#8221; developers by being pro-active in developing and abiding by a set of &#8216;Guiding Principles for Mobile Health Apps.&#8217;<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Patient Activists Demand Higher Quality Mobile Health Apps: Pharma Must Listen, Respond, and Optimize! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1307-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patient Activists Demand Higher Quality Mobile Health Apps: Pharma Must Listen, Respond, and Optimize! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Sooner or later Congress, perhaps urged on by patient advocates or some mhealth app adverse event, may investigate the mobile health app industry -- including the drug industry -- to see if further oversight, not just FDA regulations, is required. Before that happens and to ensure that mobile health apps developed by pharma are of the highest quality, the industry should differentiate itself from &quot;wild west&quot; developers by being pro-active in developing and abiding by a set of &#039;Guiding Principles for Mobile Health Apps.&#039;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1307-article01\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T20:33:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1307-article01\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1307-article01\/\",\"name\":\"Patient Activists Demand Higher Quality Mobile Health Apps: Pharma Must Listen, Respond, and Optimize! 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