{"id":5561,"date":"2014-06-01T00:00:00","date_gmt":"2014-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2014\/06\/01\/pmn1306-article03\/"},"modified":"2019-02-18T20:33:03","modified_gmt":"2019-02-18T20:33:03","slug":"pmn1306-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1306-article03\/","title":{"rendered":"How to Host a Successful Pharma TweetChat: Tips from Boehringer Ingelheim"},"content":{"rendered":"<p>How to Host a Successful Pharma TweetChat        Tips from Boehringer Ingelheim<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"BI Tweet Chat\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/ChatAFib-Announcement-300x289.jpg\" width=\"300\" height=\"289\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>Boehringer Ingelheim (BI) has hosted several disease-specific TweetChats focused on atrial fibrillation, chronic obstructive pulmonary disorder (COPD) and lung cancer. Despite the regulatory challenges posed by such activities, these were all successful, both in terms of delivering value to stakeholders and to BI, while remaining compliant with existing laws and regulations. <\/p>\n<p> This article reviews BI&#8217;s &#8220;playbook&#8221; &#8212; titled &#8220;How pharma TweetChats can drive healthcare innovation&#8221; &#8212; which provides detailed insights for planning and delivering successful pharma TweetChats. The authors of the playbook &#8212; Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at BI &#8212; were also interviewed for this article.   <\/p>\n<p><b>Topics include (partial list)<\/b>:<\/p>\n<ul>\n<li>Sharing Lessons<\/li>\n<li>Planning a TweetChat<\/li>\n<li>Moderator or No Moderator?<\/li>\n<li>Measuring Success<\/li>\n<li>The Future of Pharma TweetChats<\/li>\n<\/ul>\n<p>Download the full text PDF file here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1306-article03.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1306-article03.pdf<\/a>    <\/p>\n<p>PMN1306-03<br \/>Issue: Vol. 13, No. 6: June 2014<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article reviews BI&#8217;s &#8216;playbook&#8217; &#8212; titled &#8216;How pharma TweetChats can drive healthcare innovation&#8217; &#8212; which provides detailed insights for planning and delivering successful pharma TweetChats. The authors of the playbook &#8212; Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at BI &#8212; were also interviewed for this article. <\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Host a Successful Pharma TweetChat: Tips from Boehringer Ingelheim - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1306-article03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Host a Successful Pharma TweetChat: Tips from Boehringer Ingelheim - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This article reviews BI&#039;s &#039;playbook&#039; -- titled &#039;How pharma TweetChats can drive healthcare innovation&#039; -- which provides detailed insights for planning and delivering successful pharma TweetChats. 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