{"id":5553,"date":"2014-03-01T00:00:00","date_gmt":"2014-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2014\/03\/01\/pmn1303-article03\/"},"modified":"2019-02-18T20:33:01","modified_gmt":"2019-02-18T20:33:01","slug":"pmn1303-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1303-article03\/","title":{"rendered":"The Virtual Sales Rep &#8211; It&#8217;s Not About eDetailing!"},"content":{"rendered":"<p>The Virtual Sales Rep        It&#8217;s Not About eDetailing!<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Evolution of the Pharma Sales Rep\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Rep-Evolution-to-Virtual-300x156.png\" width=\"300\" height=\"156\" align=\"right\" hspace=\"5\"\/> As reported not too long ago in the <i>Wall Street Journal<\/i>, &#8220;many physicians no longer have the time to take the calls and some doctors refuse to see pharmaceutical representatives out of concern about improper promotions.&#8221; Access to prescribers by sales reps has declined steadily since 2008.<\/p>\n<p>When half of your customers don&#8217;t want to interact with you the way you want to interact with them, it&#8217;s a problem.  <\/p>\n<p>Meanwhile, a growing number of doctors prefer digital communications and the pharmaceutical industry is currently in the process of moving its sales force to a smaller structure that is more directly aligned with this new reality. One aspect of that change is the deployment of &#8220;virtual&#8221; sales reps. This article presents a Wockhardt USA case, which employed the vRep virtual sales rep platform.<\/p>\n<p><b>Items include (partial list)<\/b>:<\/p>\n<ul>\n<li>What Are Reps Absolutely Needed For?<\/li>\n<li>Physician Access Continues to Decline<\/li>\n<li>What&#8217;s the Cost of a Sales Rep Visit?<\/li>\n<li>The Virtual Sales Rep &#8211; A Case Study<\/li>\n<\/ul>\n<p>Download the full text PDF file here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1303-article03.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1303-article03.pdf<\/a>    <\/p>\n<p>PMN1303-03<br \/>Issue: Vol. 13, No. 3: March 2014<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A growing number of doctors prefer digital communications and the pharmaceutical industry is currently in the process of moving its sales force to a smaller structure that is more directly aligned with this new reality. One aspect of that change is the deployment of <\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Virtual Sales Rep - It&#039;s Not About eDetailing! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1303-article03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Virtual Sales Rep - It&#039;s Not About eDetailing! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"A growing number of doctors prefer digital communications and the pharmaceutical industry is currently in the process of moving its sales force to a smaller structure that is more directly aligned with this new reality. 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