{"id":5462,"date":"2013-03-18T00:00:00","date_gmt":"2013-03-18T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2013\/03\/18\/pmn1203-article02\/"},"modified":"2019-02-18T20:21:23","modified_gmt":"2019-02-18T20:21:23","slug":"pmn1203-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1203-article02\/","title":{"rendered":"Pharma is Overcoming Social Media Hurdles"},"content":{"rendered":"<p>Pharma is Overcoming Social Media Hurdles        Assessing the Three Biggest Obstacles to Success<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Overcoming Hurdles\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Overcoming-SM-Hurdles_220x295.jpg\" width=\"220\" height=\"295\" align=\"right\" hspace=\"8\"\/>The pharmaceutical industry has been slow to adopt social media as part of its marketing strategy for a variety of reasons, including FDA regulations regarding fair balance, adverse event reporting, and off-label promotion.  <\/p>\n<p> Nevertheless, pharmaceutical marketers have come a long way in integrating social media into their overall marketing strategy. Not every pharma company, however, is at the same point in the adoption curve. Some are more willing to take &#8220;risks,&#8221; some are more savvy about applicable FDA regulations, and some are more knowledgeable about social media in general. <\/p>\n<p>In order to determine how ready pharmaceutical companies are for engaging in social media marketing, <i>Pharma Marketing News<\/i> began hosting the online &#8220;Rate Your Social Media Marketing Readiness&#8221; self-assessment tool in December, 2007, when social media first appeared on the pharma radar screen. <\/p>\n<p>This article summarizes the results and compares results from two different time periods to determine if any progress has been made.   <\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>Caution Abounds<\/li>\n<li>Social Media Obstacle Self Assessment<\/li>\n<li>Survey Questions and Scoring<\/li>\n<li>Is Pharma Ready for Social Media Now?<\/li>\n<li>Regulatory Obstacles<\/li>\n<li>The Cultural Hurdle<\/li>\n<li>The Knowledge &amp; Usage Gap Persists<\/li>\n<li>Pharma Can Overcome the Hurdles<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1203-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN1203-02<br \/>Issue: Vol. 12, No. 3: 18 March 2013<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article summarizes the results of the online &#8216;Rate Your Social Media Marketing Readiness&#8217; self-assessment tool\/survey and compares results from two different time periods to determine if any progress has been made in overcoming the risks faced by pharma in using social media.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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