{"id":5461,"date":"2013-03-18T00:00:00","date_gmt":"2013-03-18T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2013\/03\/18\/pmn1203-article01\/"},"modified":"2019-02-18T20:21:22","modified_gmt":"2019-02-18T20:21:22","slug":"pmn1203-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1203-article01\/","title":{"rendered":"Help Doctors Educate Patients About Their Condition &amp; Treatment"},"content":{"rendered":"<p>Help Doctors Educate Patients About Their Condition &amp; Treatment        Vivacare&#8217;s Online Patient Education Kits<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Vivacare Disease Information Kit\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Vivacare-Kit_300x121\" width=\"300\" height=\"121\" align=\"right\" hspace=\"8\"\/>The pharma industry is used to selling products from the &#8220;inside out,&#8221;  meaning that the development cycle begins internally and products are pushed out through physicians. But what we are seeing now is that patients are more empowered and pharmaceutical marketing needs to adapt by becoming &#8220;patient centric.&#8221; An integral component of the patient-centric model is patient education that helps improve adherence and outcomes.<\/p>\n<p> Vivacare offers industry partners (pharmaceutical firms, device firms and\/or their agencies) an opportunity to develop and distribute &#8220;Disease Education Kits&#8221; that leverage Vivacare&#8217;s patient education platform and physician network.<\/p>\n<p>This article is a review of Vivacare&#8217;s service as part of a pharmaceutical brand&#8217;s digital marketing efforts.   <\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>The Digital Patient-Centric Model<\/li>\n<li>Vivacare&#8217;s Patient Education Library<\/li>\n<li>Embed the Vivacare Widget<\/li>\n<li>Physician &amp; Patient Benefits<\/li>\n<li>Trusted Information Sources<\/li>\n<li>Pharma Sponsored &#8220;Disease Education Kits&#8221;<\/li>\n<li>Kit Components<\/li>\n<li>Reach, Targeting, and Metrics<\/li>\n<\/ul>\n<p>Download the full text PDF file here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/prodsvcs\/pmn1203-article01.pdf\" linktype=\"link\">http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/prodsvcs\/pmn1203-article01.pdf<\/a>    <\/p>\n<p>PMN1203-01<br \/>Issue: Vol. 12, No. 3: 18 March 2013<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vivacare offers industry partners (pharmaceutical firms, device firms and\/or their agencies) an opportunity to develop and distribute &#8216;Disease Education Kits&#8217; that leverage Vivacare&#8217;s patient education platform and physician network. This article is a review of Vivacare&#8217;s service as part of a pharmaceutical brand&#8217;s digital marketing efforts.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Help Doctors Educate Patients About Their Condition &amp; Treatment - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1203-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help Doctors Educate Patients About Their Condition &amp; Treatment - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Vivacare offers industry partners (pharmaceutical firms, device firms and\/or their agencies) an opportunity to develop and distribute &#039;Disease Education Kits&#039; that leverage Vivacare&#039;s patient education platform and physician network. 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