{"id":5324,"date":"2012-04-19T00:00:00","date_gmt":"2012-04-19T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2012\/04\/19\/pmnews-hp-m727-859\/"},"modified":"2019-02-18T20:15:11","modified_gmt":"2019-02-18T20:15:11","slug":"pmnews-hp-m727-859","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnews-hp-m727-859\/","title":{"rendered":"Pharma Marketing News Vol. 11, No. 4: 19 April 2012"},"content":{"rendered":"<p><b>Vol. 11, Issue No. 4: 19 APRIL 2012 &#8211; EXECUTIVE SUMMARY<\/b>          <img loading=\"lazy\" decoding=\"async\" height=\"100\" hspace=\"5\" width=\"100\" style=\"text-align: left;\" alt=\"Pharmaguy\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Mack_100x100.jpg\" align=\"left\"\/>Welcome to <strong>Volume 11<\/strong>, <strong>Issue No. 4<\/strong> (19 April 2012) of Pharma Marketing News. Thank you for visiting. See the featured article summaries below.<\/p>\n<p>I invite you to become a subscriber and get the next issue FREE! <\/p>\n<p><a href=\"http:\/\/ui.constantcontact.com\/d.jsp?m=1101160195897&amp;p=oi\" target=\"_blank\" style=\"font-family:Verdana,Geneva,Arial,Helvetica,sans-serif; font-size:13px; color:#000000;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/SubscribeButton.jpg\" width=\"90\" height=\"30\" alt=\"Subscribe\" border=\"0\"\/><\/a><\/p>\n<p>John Mack, Publisher &amp; Editor<br \/><a shape=\"rect\" href=\"mailto:johnmack@virsci.com\">editor@news.pharma-mkting.com<\/a><br \/><a shape=\"rect\" href=\"http:\/\/twitter.com\/pharmaguy\">@pharmaguy<\/a>          What&#8217;s Your Infographics Strategy?                Pharma Ponders Pinterest<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"85\" border=\"1\" hspace=\"8\" width=\"200\" style=\"text-align: right;\" alt=\"Pinterest\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/pinterest-logo.jpg\" align=\"right\"\/>&#8220;Just when we are overrun with the need for content &amp; media strategies of every type from search to email to website to video to social to mobile, now we have the opportunity to contemplate an infographics strategy,&#8221; said Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk.<\/p>\n<p>&#8220;Infographics (a.k.a., information graphics) are a not so much a &#8216;new&#8217; as a  &#8216;recently repopularized&#8217; visual communications medium that I think of as a cross between prose article, powerpoint slide deck and wall poster,&#8221; said DeLarge. &#8220;Lately I have mostly experienced these on the newly popular social media platform, Pinterest, which I understand is now only third to Facebook and Twitter is its prolific usership.&#8221;<\/p>\n<p>Topics include:                                                         <\/p>\n<ul>\n<li>What Is Pinterest and Who Uses It?<\/li>\n<li>Another Pfony &#8220;Pfizer&#8221; Social Media Site!<\/li>\n<li>Bayer US Pins, Novo Nordisk Depins!<\/li>\n<li>The Comment Archilles Heel<\/li>\n<li>What&#8217;s Your Strategy?<\/li>\n<\/ul>\n<p><b>Order and pay for this reprint now using your credit card&#8230;<\/b><\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying: <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN114-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2012\/04\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a>]]><\/p>\n<\/p>\n<p>Sanofi Launches Diabetapedia                &#8220;Google&#8221; for Diabetes<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"77\" border=\"1\" hspace=\"8\" width=\"213\" style=\"text-align: right;\" alt=\"Diabetapedia Logo\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Diabetapedia_HP.jpg\" align=\"right\"\/>Laura Kolodjeski (@lkolodjeski), Community Manager for Sanofi US Diabetes, sent me a Twitter DM announcing the launch of Diabetapedia (di-ah-bee-tah-pee-dee-ah), a new site &#8220;to help meet educational needs of diabetes community.&#8221; According to Laura, the goal is to create &#8220;a single, comprehensive place where anyone can find and share definitions of diabetes-related terms and phrases.&#8221; The site&#8217;s tag line is &#8220;Diabetes doesn&#8217;t define you&#8230; so define diabetes.&#8221;<\/p>\n<p>Learn more about this site here:<br \/><a style=\"color: #993300;\" track=\"on\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn114-article02.htm\" shape=\"rect\" linktype=\"link\">http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn114-article02.htm<\/a>                <br \/>    Lipitor Holds Key to DTC Ad Spending in 2012        <img loading=\"lazy\" decoding=\"async\" height=\"169\" border=\"0\" hspace=\"8\" width=\"220\" style=\"text-align: right;\" alt=\"DTC Spend Trend Chart\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/DTC_SpendTrendthrough2011.jpg\" align=\"right\"\/>As reported by Nielsen, direct-to-consumer (DTC) advertising spending by the pharmaceutical industry was down by 1% compared to 2010. I did a little exercise to predict that DTC spending in 2012 will see a further 3% decrease compared to 2011 solely due to an expected drop in Lipitor advertising. Here&#8217;s how I came up with that estimate.<\/p>\n<p>Find out here:<br clear=\"right\"\/><a style=\"color: #993300;\" track=\"on\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn114-article03.htm\" shape=\"rect\" linktype=\"link\">http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn114-article03.htm<\/a>                <br \/>     Pharmaguy on Pinterest        <a track=\"on\" shape=\"rect\" href=\"http:\/\/pinterest.com\/pharmaguy\/\" linktype=\"link\"><img loading=\"lazy\" decoding=\"async\" height=\"450\" border=\"1\" width=\"490\" style=\"text-align: right;\" alt=\"Pharmaguy onPinterest\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PharmaguyPinterestPage.jpg\"\/><\/a><br \/>View Pharmaguy&#8217;s pins on Pinterest here:<br \/><a track=\"on\" shape=\"rect\" href=\"http:\/\/pinterest.com\/pharmaguy\/\" linktype=\"link\">http:\/\/pinterest.com\/pharmaguy\/<\/a>            <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Volume 11, Issue #4 (19 APRIL 2012) of Pharma Marketing News.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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