{"id":5301,"date":"2012-09-01T00:00:00","date_gmt":"2012-09-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2012\/09\/01\/pmn118-article01\/"},"modified":"2019-02-18T20:15:06","modified_gmt":"2019-02-18T20:15:06","slug":"pmn118-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn118-article01\/","title":{"rendered":"The iPad in the Doctor&#8217;s Office"},"content":{"rendered":"<p>The iPad in the Doctor&#8217;s Office        Understanding What Physicians and Patients Desire from mHealth Applications<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"The iPad in the Doctor's Office\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/iPad-in-DocOffice-250x250.png\" align=\"right\" border=\"0\" height=\"250\" width=\"250\"\/>The Apple iPad has become a &#8220;must have&#8221; for pharmaceutical sales reps because of its ease of use and &#8220;always on&#8221; feature that allows them to quickly display drug information to busy physicians.<\/p>\n<p>But how are physicians and their patients using the iPad and other mobile devices within the clinical setting? That was the focus of a study done by a team consisting of healthcare professionals in an NYU Langone Medical Center department, led by Douglas Elwood, MD, MBA, who is currently Director, GMI Strategy and Innovation at Bristol-Myers Squibb.<\/p>\n<p>This article reviews the latest results of that study and features an interview with Dr. Elwood on his views regarding the use of mobile devices in the clinical setting. <\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>Edited transcript of interview with Dr. Elwood<\/li>\n<li>The &#8220;Wild West&#8221; of Mobile Health Must Be Tamed to Ensure Success<\/li>\n<li>iPad Study Results<\/li>\n<li>Development and Exploration of a Multifaceted Social Platform to Improve Patient Education, Communication, and Activity<\/li>\n<li>Boomer Smartphone Survey Results<\/li>\n<li>Gaming in a New Dimension<\/li>\n<li>Bonus Content: Take One App Daily as Prescribed by Your Physician<\/li>\n<li>Bonus Content: I Give Lilly&#8217;s Glucagon Injection Branded Mobile App an A+ But Its Injection Technology a D-<\/li>\n<\/ul>\n<p><b><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn118-article01.pdf\">Download full article<\/a><\/b> (PDF)    <\/p>\n<p>  PMN118-02<br \/> Issue: Vol. 11, No. 8: September 2012 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNmktresearchReprints.htm\">Market Research<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Apple iPad has also become a <\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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