{"id":5292,"date":"2012-07-26T00:00:00","date_gmt":"2012-07-26T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2012\/07\/26\/pmn117-article02buy\/"},"modified":"2019-02-18T20:15:04","modified_gmt":"2019-02-18T20:15:04","slug":"pmn117-article02buy","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn117-article02buy\/","title":{"rendered":"Crowd Sourced Creative Commons Drug Information: Pitfalls &amp; Opportunities for Pharma"},"content":{"rendered":"<p>Crowd Sourced Creative Commons Drug Information        Pitfalls &amp; Opportunities for Pharma<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Pharma-Wikipedia.jpg\" width=\"177\" height=\"170\" alt=\"Pharma Wikipedia\" border=\"0\" align=\"right\" hspace=\"5\"\/>Like other industries, the pharmaceutical industry faces an onslaught of crowd sourced  information about its products on the Internet. Sometimes, drug companies actively seek input and insights from the &#8220;crowd&#8221; online. Brad Pendergraph (@bradatpharma), former Senior Manager, Consumer Digital and Social Engagement at Novartis, asked &#8220;Is pharma really going to let some of its information &#8216;go general&#8217;?&#8221; He mentioned &#8220;creative commons&#8221; and &#8220;taking a look at what material you [pharma] have and figuring out how you can distribute it to people in the social media space in ways that they can understand and work with that are still compliant.&#8221; <\/p>\n<p>The most visible and most accessed example of crowd sourced  &#8220;creative commons&#8221; information is Wikipedia where &#8220;wikipedians&#8221; &#8212; i.e., people who write and edit Wikipedia pages &#8212; create drug information pages such as the one about rosuvastatin. Whether or not it is &#8220;beneficial&#8221; for pharma company employees to edit Wikipedia information about their own company&#8217;s products is difficult to know for certain. This article summarizes the pros and cons of pharmaceutical companies editing Wikipedia articles to correct &#8220;misinformation&#8221; about their drugs. <\/p>\n<p>Topics include:                                                         <\/p>\n<ul>\n<li>Open Innovation<\/li>\n<li>Sidebar: Definitions<\/li>\n<li>Beneficial Creative Commons Drug Information<\/li>\n<li>Introducing Clinical Open Innovation (Lilly Clinical Open Innovation)<\/li>\n<li>The Wikipedia Conundrum<\/li>\n<li>User-Generated Content Transparency<\/li>\n<li>Official Pharma Wikipedians?<\/li>\n<li>Consumer Unfriendly Wikipedia<\/li>\n<li>Survey: Should Pharma Edit Wikipedia Articles?<\/li>\n<li>Sidebar: PhRMA&#8217;s Views on Correcting &#8220;Misinformation&#8221;<\/li>\n<li>Who Determines What is &#8220;Misinformation&#8221;<\/li>\n<li>Role of FDA, PhRMA, and Wikipedia Itself<\/li>\n<li>Advice for Pharma Wikipedia Editors<\/li>\n<li>Bad Pharma Wikipedians<\/li>\n<\/ul>\n<p><b>Order and pay for this reprint now using your credit card&#8230;<\/b><\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying: <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN117-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2012\/04\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a>]]><\/p>\n<p>PMN117-02<br \/> Issue: Vol. 11, No. 7<br \/>July 26, 2012<br \/>Word Count: 5507<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Whether or not it is <\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crowd Sourced Creative Commons Drug Information: Pitfalls &amp; Opportunities for Pharma - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn117-article02buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowd Sourced Creative Commons Drug Information: Pitfalls &amp; 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