{"id":5289,"date":"2012-07-26T00:00:00","date_gmt":"2012-07-26T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2012\/07\/26\/pmn117-article01buy\/"},"modified":"2019-02-18T20:15:03","modified_gmt":"2019-02-18T20:15:03","slug":"pmn117-article01buy","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn117-article01buy\/","title":{"rendered":"Multichannel Marketing &amp; Medical Reprints: Putting Science on iPads, Apps, and HCP Websites"},"content":{"rendered":"<p>Multichannel Marketing &amp; Medical Reprints        Putting Science on iPads, Apps, and HCP Websites<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/ReprintsViewApp_Logo.png\" width=\"195\" height=\"195\" alt=\"Reprint Reader\" border=\"0\" align=\"right\" hspace=\"5\"\/>The distribution of medical reprints to healthcare professionals (HCPs) by sales reps is not only a logistical problem but a channel problem as well. Physicians these days are less and less likely to spend much time with sales reps and many are reluctant to open their doors to sales reps. On top of that, physicians are now very comfortable using mobile devices to access electronic versions of reprints. <\/p>\n<p>It makes sense, therefore, for pharmaceutical companies to deploy copyrighted e-prints and other marketing materials via iPads and other tablets, or via their own apps and websites in a controlled manner as part of a multichannel marketing campaign. Recently, Reprints Desk launched a product called <i>Article Viewer<\/i>, which allows life science companies to do just that. <\/p>\n<p>Topics include:                                                         <\/p>\n<ul>\n<li>e-Reprint Deployment Challenges<\/li>\n<li>Sidebar: Article Viewer<\/li>\n<li>What Do HCPs Really Want?<\/li>\n<li>Study: Doctors Prefer Online\/Mobile for Journal Reprints<\/li>\n<li>Digital Facilitates Compliance, Retraction, &amp; Replacement<\/li>\n<li>How Physicians Use Article Viewer<\/li>\n<li>Statistics and ROI<\/li>\n<li>Roll Your Own App, But Let Reprints Desk Keep Track<\/li>\n<li>hcpengage.com (interviews with healthcare professionals)<\/li>\n<li>Future Update Plans<\/li>\n<\/ul>\n<p><b>Order and pay for this reprint now using your credit card&#8230;<\/b><\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying: <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN117-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2012\/04\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a>]]><\/p>\n<p>PMN117-01<br \/> Issue: Vol. 11, No. 7<br \/>July 26, 2012<br \/>Word Count: 2336<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The distribution of medical reprints to healthcare professionals (HCPs) by sales reps is not only a logistical problem but a channel problem as well. Reprints Desk helps pharmaceutical companies to deploy copyrighted e-prints and other marketing materials via iPads and other tablets, or via their own apps and websites in a controlled manner as part of a multichannel marketing campaign.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multichannel Marketing &amp; Medical Reprints: Putting Science on iPads, Apps, and HCP Websites - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn117-article01buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multichannel Marketing &amp; Medical Reprints: Putting Science on iPads, Apps, and HCP Websites - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"The distribution of medical reprints to healthcare professionals (HCPs) by sales reps is not only a logistical problem but a channel problem as well. 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