{"id":5277,"date":"2012-05-31T00:00:00","date_gmt":"2012-05-31T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2012\/05\/31\/pmn115-article04\/"},"modified":"2019-02-18T20:14:59","modified_gmt":"2019-02-18T20:14:59","slug":"pmn115-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn115-article04\/","title":{"rendered":"The Evolving Pharma-Physician Relationship"},"content":{"rendered":"<p>The Evolving Pharma-Physician Relationship        New Power Players &amp; New Technology Force Changes<\/p>\n<p>Dorothy Wetzel and John Mack<\/p>\n<p>Dorothy Wetzel, the Founding Partner and Chief Extrovert at extrovertic, offers her top 3 takeaways about what pharma marketers should be doing differently in the future based on presentations made at the PharmaMarketing Summit 2012 in Chicago.<\/p>\n<p>In addition, John Mack summarized the presentation made by Dr. Frank Spinelli, a physician currently in private practice and formerly the Clinical Director of HIV Services at New York&#8217;s Cabrini Medical Center.<\/p>\n<p>The common thread throughout is the evolving nature of the pharma-physician relationship, which is being transformed by the power of patients and payers, particularly aided and abetted by new emerging technologies. <\/p>\n<p>Topics include:                                                         <\/p>\n<ul>\n<li>The New Power Players <\/li>\n<li>Engage or be seen as indifferent<\/li>\n<li>Pharma&#8217;s Social Media Journey<\/li>\n<li>Despite FDA Inaction, We Know What to Do<\/li>\n<li>Prepare for the &#8220;unexpected inevitable&#8221;<\/li>\n<li>Emerging Technologies and the Future of the Pharma\/HCP Relationship<\/li>\n<li>Impact of PhRMA Code<\/li>\n<li>Technologies That Can Facilitate the Pharma-HCP Relationship<\/li>\n<li>Social Media Opportunities<\/li>\n<li>The Digital Care Kit: Prescriptions Include Apps<\/li>\n<li>So What About the Pharma Sales Rep?<\/li>\n<\/ul>\n<p><b><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn115-article04.pdf\">Download full article<\/a><\/b> (PDF)     <\/p>\n<p>PMN115-04<br \/> Issue: Vol. 11, No. 5<br \/>May 31, 2012<br \/>Word Count: 3145<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this review of presentations made at the the PharmaMarketing Summit 2012, the common thread throughout is the evolving nature of the pharma-physician relationship, which is being transformed by the power of patients and payers, particularly aided and abetted by new emerging technologies.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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