{"id":5271,"date":"2012-04-19T00:00:00","date_gmt":"2012-04-19T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2012\/04\/19\/pmn114-article01\/"},"modified":"2019-02-18T20:14:58","modified_gmt":"2019-02-18T20:14:58","slug":"pmn114-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn114-article01\/","title":{"rendered":"What&#8217;s Your Infographics Strategy? Pharma Ponders Pinterest"},"content":{"rendered":"<p>What&#8217;s Your Infographics Strategy?                Pharma Ponders Pinterest<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"85\" border=\"0\" hspace=\"8\" width=\"200\" style=\"text-align: right;\" alt=\"Pinterest\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/pinterest-logo.jpg\" align=\"right\"\/>&#8220;Just when we are overrun with the need for content &amp; media strategies of every type from search to email to website to video to social to mobile, now we have the opportunity to contemplate an infographics strategy,&#8221; said Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk.<\/p>\n<p>&#8220;Infographics (a.k.a., information graphics) are a not so much a &#8216;new&#8217; as a  &#8216;recently repopularized&#8217; visual communications medium that I think of as a cross between prose article, powerpoint slide deck and wall poster,&#8221; said DeLarge. &#8220;Lately I have mostly experienced these on the newly popular social media platform, Pinterest, which I understand is now only third to Facebook and Twitter is its prolific usership.&#8221;<\/p>\n<p>Topics include:                                                         <\/p>\n<ul>\n<li>What Is Pinterest and Who Uses It?<\/li>\n<li>Another Pfony &#8220;Pfizer&#8221; Social Media Site!<\/li>\n<li>Bayer US Pins, Novo Nordisk Depins!<\/li>\n<li>The Comment Archilles Heel<\/li>\n<li>What&#8217;s Your Strategy?<\/li>\n<\/ul>\n<p><b><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn114-article01.pdf\">Download full article<\/a><\/b> (PDF)    <\/p>\n<p>PMN114-01<br \/> Issue: Vol. 11, No. 4<br \/>Publication date: 19 April 2012<br \/>Word Count: 1,389<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Just when we are overrun with the need for content &#038; media strategies of every type from search to email to website to video to social to mobile, now we have the opportunity to contemplate an infographics strategy,&#8217; said Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk. Infographics have found a home on Pinterest, a content sharing, social media service that allows members to &#8216;pin&#8217; images, videos and other objects to thematic pin boards.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s Your Infographics Strategy? 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