{"id":5263,"date":"2012-02-22T00:00:00","date_gmt":"2012-02-22T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2012\/02\/22\/pmn112-article01\/"},"modified":"2019-02-18T20:14:56","modified_gmt":"2019-02-18T20:14:56","slug":"pmn112-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn112-article01\/","title":{"rendered":"Big Bad Pharma"},"content":{"rendered":"<p>Big Bad Pharma                How Bad Drug Shortages, Bad Drug Supply Chain, Bad Manufacturing, Bad Ideas, and Bad Journalism Contribute to Pharma&#8217;s Bad Reputation<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"173\" border=\"0\" hspace=\"8\" width=\"180\" style=\"text-align: right;\" alt=\"Kerins in PR Hell\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Kerins-in-hell-180x173.jpg\" align=\"right\"\/>The drug industry is contending with a storm of unsavory media coverage documenting drug shortages in the U.S., drug counterfeiting, and recalls due to manufacturing faults. Some say bad journalism is heightening the &#8220;bad&#8221; news while ignoring the good that the industry does, which includes creating life-saving drugs and jobs.<\/p>\n<p>This article reviews the confluence of several trends that are putting the industry on the defensive with data from several surveys and studies that put these issues into context of the age of social media amplification of news sound bites and instant online collaboration.<\/p>\n<p>Topics include:                                                         <\/p>\n<ul>\n<li>Has Pharma Cured Cancer?<\/li>\n<li>Creating Jobs<\/li>\n<li>Is Pharma&#8217;s Bad Reputation Deserved?<\/li>\n<li>Is the News Media to Blame?<\/li>\n<li>Drug Counterfeiting<\/li>\n<li>Drug Supply Chain Safety<\/li>\n<li>Drug Shortages<\/li>\n<li>Lack of Patient Support Via Social Media<\/li>\n<li>Americans&#8217; Attitude Regarding Drug Safety<\/li>\n<\/ul>\n<p><b><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn1012-article01.pdf\">Download full article<\/a><\/b> (PDF)    <\/p>\n<p>PMN112-01<br \/> Issue: Vol. 11, No. 2<br \/>Publication date: 22 February 2012<br \/>Word Count: 3,239<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNglobalReprints.htm\">Global Pharma Marketing Issues<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The drug industry is contending with a storm of unsavory media coverage documenting drug shortages in the U.S., drug counterfeiting, and recalls due to manufacturing faults. Some say bad journalism is heightening the <\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Bad Pharma - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn112-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Bad Pharma - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"The drug industry is contending with a storm of unsavory media coverage documenting drug shortages in the U.S., drug counterfeiting, and recalls due to manufacturing faults. 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