{"id":5158,"date":"2010-09-01T00:00:00","date_gmt":"2010-09-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2010\/09\/01\/pmn97-article03\/"},"modified":"2019-02-18T19:52:42","modified_gmt":"2019-02-18T19:52:42","slug":"pmn97-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn97-article03\/","title":{"rendered":"Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence &amp; Health Outcomes"},"content":{"rendered":"<p>Closed-Loop Patient Education        MedTera and HealthPrize Team Up to Improve Medication Adherence &amp; Health Outcomes<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"HealthPrize\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/MedTera_HealthPrize_200x79.jpg\" align=\"right\" border=\"0\" height=\"79\" hspace=\"5\" width=\"175\"\/>Research shows that 29 to 71 percent of patients new to therapies (&#8220;rookies&#8221;) stop taking their prescribed medication during the first month of treatment. This is a discontinuation rate 6 to 31 times greater than during subsequent monthly periods.<\/p>\n<p>To address this problem, MedTera in conjunction with Dr. Mark Vanelli, a member of MedTera&#8217;s Physicians Advisory Board and a faculty member at the Harvard University Medical School, developed the Rookies @ RiskTM program.<\/p>\n<p>MedTera recently partnered with HealthPrize Technologies, a web-based software company that motivates people to fill and stay on prescription medications, to bring together MedTera&#8217;s online and offline educational resources and HealthPrize&#8217;s online, interactive platform to educate people about their chronic diseases and incentivize them for taking their medications as prescribed.<\/p>\n<p>This article summarizes this partnership and presents details of MedTera&#8217;s research regarding &#8220;rookie&#8221; patients.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Decline in Patient Value (chart)<\/li>\n<li>Rookies @ RiskTM<\/li>\n<li>Step One: The Recruiting Process<\/li>\n<li>Closing the Loop with Technology<\/li>\n<li>The Quality of Patient Education at the Point of Care<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn97-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>  PMN97-03<br \/> Issue: Vol. 9, No. 7: September 2010<br \/> Word Count: 1716 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcomplianceReprints.htm\">Compliance Marketing &amp; Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>MedTera recently partnered with HealthPrize Technologies, a web-based software company that motivates people to fill and stay on prescription medications, to bring together MedTera&#8217;s online and offline educational resources and HealthPrize&#8217;s online, interactive platform to educate people about their chronic diseases and incentivize them for taking their medications as prescribed.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence &amp; 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