{"id":5154,"date":"2010-06-01T00:00:00","date_gmt":"2010-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2010\/06\/01\/pmn96-article03\/"},"modified":"2019-02-18T19:52:41","modified_gmt":"2019-02-18T19:52:41","slug":"pmn96-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn96-article03\/","title":{"rendered":"The Pharmaguy Next Door"},"content":{"rendered":"<p>The Pharmaguy Next Door        U.S. Pharma Blogger John Mack Talks about Social Media in Pharma Marketing<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"The Pharmaguy Next Door\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/pharmaguy_next_door_175x200.jpg\" align=\"right\" border=\"0\" height=\"200\" hspace=\"5\" width=\"175\"\/>This article is an edited Google translation from the German of an article published in the publication Pharma Relations.<\/p>\n<p>John Mack, a.k.a. pharmaguy on Twitter, answers questions about his background and provides his opinions on how pharmaceutical companies will use social media in the future.<\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>The history of Pharma Marketing Network<\/li>\n<li>How to create a vibrant online community<\/li>\n<li>The role of frogs in pharmaguy&#8217;s history<\/li>\n<li>The difference between EU and US markets with regard to use of social media<\/li>\n<li>How social media can change how patients and physicians interact<\/li>\n<li>New Google drug search format and its impact on paid search<\/li>\n<li>Wise men, relics, and pharma social media<\/li>\n<li>One Pharma Company&#8217;s Social Media Policy<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn96-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN96-03<br \/> Issue: Vol. 9, No. 6: Summer 2010<br \/> Word Count: 2971 <\/p>\n<p\/>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>John Mack, a.k.a. pharmaguy on Twitter, answers questions about his background and provides his opinions on how pharmaceutical companies will use social media in the future.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Pharmaguy Next Door - 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