{"id":5152,"date":"2010-06-01T00:00:00","date_gmt":"2010-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2010\/06\/01\/pmn96-article01\/"},"modified":"2019-02-18T19:52:40","modified_gmt":"2019-02-18T19:52:40","slug":"pmn96-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn96-article01\/","title":{"rendered":"The iPad as a Pharma Marketing Platform"},"content":{"rendered":"<p>The iPad as a Pharma Marketing Platform                Is It a Game-Changer for Consumer &amp; Physician Access?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"iPad\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/iPad_175x239.png\" align=\"right\" border=\"0\" height=\"239\" hspace=\"5\" width=\"175\"\/>Can the pharmaceutical industry make money from the iPad? Or, rather, can pharma marketers use the iPad in their campaigns to help improve sales, physician education, and disease awareness?<\/p>\n<p>There are three areas in which the pharmaceutical industry might consider using the iPad:<\/p>\n<ul>\n<li>Detailing (ie, use by sales force)<\/li>\n<li>HCP marketing\/communications<\/li>\n<li>Consumer marketing<\/li>\n<\/ul>\n<p>This article summarizes how the iPad is currently being used by the pharmaceutical industry, how it is being adopted by physicians, and what the roadblocks are to using it for eDetailing.<\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>iPad &#8211; What&#8217;s It Good For?<\/li>\n<li>The iPad as a Pharma Marketing Platform<\/li>\n<li>GoMeals<\/li>\n<li>More Consumer Apps<\/li>\n<li>Opening Doors to Physicians<\/li>\n<p>Many Physicians Plan to Buy It<\/p>\n<li>iPad for eDetailing<\/li>\n<li>DrChrono.com Featured on Pharma Marketing Talk Radio<\/li>\n<li>Is It Just Another Tablet Device?<\/li>\n<li>Does No Flash Mean No eDetailing?<\/li>\n<li>iAds for Pharma?<\/li>\n<li>Is Pharma Blocking or Supporting iPad Use by Sales Reps?<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn96-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>  PMN96-01<br \/> Issue: Vol. 9, No. 6: Summer 2010<br \/> Word Count: 3853<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article summarizes how the iPad is currently being used by the pharmaceutical industry, how it is being adopted by physicians, and what the roadblocks are to using it for eDetailing.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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