{"id":5147,"date":"2010-04-01T00:00:00","date_gmt":"2010-04-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2010\/04\/01\/pmn94-article04\/"},"modified":"2019-02-18T19:52:39","modified_gmt":"2019-02-18T19:52:39","slug":"pmn94-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn94-article04\/","title":{"rendered":"Use of Social Media for Health Purposes in the EU"},"content":{"rendered":"<p>Use of Social Media for Health Purposes in the EU                How Doctors, Patients, and Pharma Engage with Each Other<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"EU Health SM\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/EU-SM-HC_150x147.jpg\" width=\"150\" align=\"right\" border=\"0\" height=\"147\"\/>EPG Health Media (part of the IMR International Group), recently published a market research report &#8220;Social Media and Healthcare.&#8221; The report examines how European doctors, patients\/consumers and pharma engage (and seek to engage) with each other. The information helps EU marketers understand the potential for future change in terms of the use of social media in relation to health.<\/p>\n<p>This article is a summary of that report, which surveyed HCPs, pharmaceutical professionals and consumers\/patients within the &#8220;top-5&#8221; EU countries; ie, United Kingdom, Germany, France, Spain and Italy.<\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>AE Monitoring Policies<\/li>\n<li>Marketing Budgets Shifting<\/li>\n<li>HCP Networks<\/li>\n<li>Key Survey Findings<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn94-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN94-02<br \/> Issue: Vol. 9, No. 4: April 2010<br \/> Word Count: 2067 <\/p>\n<p\/>\n<p>Also see these articles, blog posts, and podcasts relating to moderation of online discussions:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn84-article03.htm\">Socially Challenged Pharma: How Ready is Pharma to Engage In &#8230;<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn91-article02.htm\">Corporate Reputation in the New Media World<\/a><\/li>\n<\/ul>\n<p>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNglobalReprints.htm\">Global Pharma Marketing Issues<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article is a summary of the EPG Health Media (part of the IMR International Group) market research report &#8216;Social Media and Healthcare,&#8217; which examines how European doctors, patients\/consumers and pharma engage (and seek to engage) with each other.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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