{"id":5140,"date":"2010-03-01T00:00:00","date_gmt":"2010-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2010\/03\/01\/pmn93-article03-bak\/"},"modified":"2019-02-18T19:52:37","modified_gmt":"2019-02-18T19:52:37","slug":"pmn93-article03-bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn93-article03-bak\/","title":{"rendered":"Accountability for Pharma Content on Social Media Sites"},"content":{"rendered":"<p>  <b>Accountability for Pharma Content on Social Media Sites<\/b> <\/p>\n<p>Who Owns and Controls the Content?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"SMWG\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Content_iceberg_200x262.jpg\" width=\"200\" align=\"right\" border=\"0\" height=\"262\" hspace=\"5\"\/>The FDA asked for public comments regarding how pharmaceutical companies should be held accountable for a communication about its product(s) and how much control they exert over activities on the Internet, regardless of whether the promotional activity occurs on company-sponsored venues or on third-party venues. Related to this, FDA also asked whether or not pharmaceutical companies should correct misconceptions or misinformation about their products, including unapproved uses of their products that are being conveyed on a Web site outside their control, such as on a blog, social networking site, or a wiki Web site (i.e., Wikipedia).<\/p>\n<p>A substantial portion of the comments submitted to the FDA by the drug industry in response to the FDA was devoted to the accountability issue and the related issue of correcting misinformation on social media sites.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Who Controls the Content?<\/li>\n<li>Some Communications Are of No Concern to FDA<\/li>\n<li>Owned, Earned, Shared Media<\/li>\n<li>Alternative Schemas<\/li>\n<li>Accountability<\/li>\n<li>Conversation Is Not Advertising Says Lilly<\/li>\n<li>Content Syndication<\/li>\n<li>User-Generated Content<\/li>\n<li>Patient Advocacy Special Case<\/li>\n<li>Safe Harbor for Corrections to Misinformation<\/li>\n<\/ul>\n<p>                          <\/p>\n<p><b>Order and pay for this reprint now using your credit card&#8230;<\/b><\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying: <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN93-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2010\/04\/ej_view_cart-1.gif\" border=\"0\" alt=\"View Cart\"\/><\/a>]]><\/p>\n<p>  PMN93-03<br \/> Issue: Vol. 9, No. 3: March 2010<br \/> Word Count: 2731 <\/p>\n<p\/>\n<p>Also see:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn93-article01.htm\">Industry and Consumer Advocates Square Off Regarding Social Media<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn93-article02.htm\">Overcoming Space Limitations in Social Media<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn93-article04.htm\">Solving the Social Media Adverse Event Reporting Problem<\/a><\/li>\n<li><b>Special Report: <\/b><a href=\"http:\/\/www.news.pharma-mkting.com\/fdaSM-SurveyResults.htm\">FDA&#8217;s Regulation of Drug &amp; Device Promotion via the Internet &amp; Social Media<\/a><\/li>\n<\/ul>\n<p>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A substantial portion of drug industry comments submitted to the FDA was devoted to how pharmaceutical companies should be held accountable for a communication about its product(s) and how much control they exert over activities on the Internet and social media.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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