{"id":5138,"date":"2010-03-01T00:00:00","date_gmt":"2010-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2010\/03\/01\/pmn93-article02-bak\/"},"modified":"2019-02-18T19:52:36","modified_gmt":"2019-02-18T19:52:36","slug":"pmn93-article02-bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn93-article02-bak\/","title":{"rendered":"Overcoming Space Limitations in Social Media"},"content":{"rendered":"<p>  <b>Overcoming Space Limitations in Social Media<\/b> <\/p>\n<p>Bring Out the Old (&#8220;One-Click Rule&#8221;) and  Ring in the New Ideas<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Stuffed Phone Booth\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Phonebooth_150x172.jpg\" width=\"150\" align=\"right\" border=\"0\" height=\"172\"\/>FDA&#8217;s public notice regarding Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools asked &#8220;Are there proposed solutions that may help address regulatory concerns when using social media tools associated with space limitations or tools that allow for real-time communications to present product information?&#8221;<\/p>\n<p>FDA&#8217;s &#8220;regulatory concerns&#8221; are primarily about how to ensure that consumers have access to a balanced presentation of both risks and benefits of medical products. Given that, the following question asked by the FDA is relevant to the discussion of space limitation solutions: &#8220;How should product information be presented using various social media tools to ensure that the user has access to a balanced presentation of both risks and benefits of medical products?&#8221;<\/p>\n<p>This article presents a summary of comments from the drug industry regarding this issue.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Research Supports Need for More Balance<\/li>\n<li>Pharma Prefers &#8220;1-Click Rule&#8221;<\/li>\n<li>Yahoo! Says Patients Are Ambivalent About Risk Information<\/li>\n<li>Merck&#8217;s Data In Support of &#8220;One-Click Rule&#8221;<\/li>\n<li>BIO Says Consumers &#8220;Understand&#8221; the One-Click Rule<\/li>\n<li>Who Did NOT Support the &#8220;One-Click&#8221; Rule?<\/li>\n<li>Google Rescues the Product Claim Ad!<\/li>\n<li>Novartis Proposes FDA-Approved Hashtags<\/li>\n<li>PhRMA Proposes FDA-Approved Universal Safety Symbol<\/li>\n<li>Bayer Opposes Universal Safety Symbol<\/li>\n<li>TV&#8217;s Adequate Provision Precedent<\/li>\n<li>The Whole and Nothing But the Whole Conversation<\/li>\n<li>Online Video Ads Special Case<\/li>\n<li>MicroBlogging about Newsworthy Events<\/li>\n<\/ul>\n<p>                          <\/p>\n<p><b>Order and pay for this reprint now using your credit card&#8230;<\/b><\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying: <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN93-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2010\/04\/ej_view_cart-1.gif\" border=\"0\" alt=\"View Cart\"\/><\/a>]]><\/p>\n<p>  PMN93-02<br \/> Issue: Vol. 9, No. 3: March 2010<br \/> Word Count: 5189 <\/p>\n<p\/>\n<p>Also see:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn93-article01.htm\">Industry and Consumer Advocates Square Off Regarding Social Media<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn93-article03.htm\">Accountability for Pharma Content on Social Media Sites<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn93-article04.htm\">Solving the Social Media Adverse Event Reporting Problem<\/a><\/li>\n<li><b>Special Report: <\/b><a href=\"http:\/\/www.news.pharma-mkting.com\/fdaSM-SurveyResults.htm\">FDA&#8217;s Regulation of Drug &amp; Device Promotion via the Internet &amp; Social Media<\/a><\/li>\n<\/ul>\n<p>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article presents a summary of comments to FDA from the drug industry addressing regulatory concerns when using social media tools associated with space limitations or tools that allow for real-time communications to present product information.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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