{"id":5130,"date":"2010-12-01T00:00:00","date_gmt":"2010-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2010\/12\/01\/pmn910-article02\/"},"modified":"2019-02-18T19:52:34","modified_gmt":"2019-02-18T19:52:34","slug":"pmn910-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn910-article02\/","title":{"rendered":"Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey"},"content":{"rendered":"<p>Ad Execs Not Viewed as Innovative By Americans        Astrazeneca Survey<br \/>Sorry to break this to you, but Americans don&#8217;t think advertising executives are very innovative. This is according to the <b>AstraZeneca Innovation Survey<\/b> (find it <a href=\"http:\/\/www.astrazeneca.com\/innovationsurvey\">here<\/a>). <\/p>\n<p>&#8220;By carrying out this survey we sought to shed some light on what innovation means to people around the world and whether they believe it is valuable to society as a whole,&#8221; said David Brennan, AZ CEO.<\/p>\n<p>The survey shows that Americans think advertising executives are only as innovative as teachers, but much less innovative than doctors, artists, engineers, or scientists (see chart below; click on image for a larger view).<\/p>\n<p><a href=\"http:\/\/1.bp.blogspot.com\/_ZiPiXEv_Q_g\/TQE2zvAdtZI\/AAAAAAAADN4\/s5W6yCDfdXo\/s1600\/Innovative_Profl_charts.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"400\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2010\/12\/Innovative_Profl_charts-1.jpg\" width=\"381\"\/><\/a>But in the &#8220;emerging&#8221; nations of India and China &#8212; where pharma pins its hopes for the future of sales &#8212; advertising executives are seen as much more innovative than doctors and somewhat more innovative than musicians. <\/p>\n<p>I&#8217;m thinking of starting up an Indo-Asian edition of <i>Pharma Marketing News!<\/i><\/p>\n<p><i>This story was originally published in a post to Pharma Marketing Blog made on December 9, 2010.<\/i>    <\/p>\n<p>  PMN910-02<br \/> Issue: Vol. 9, No. 10: December 2010<br \/> Word Count: n\/a <\/p>\n<p\/>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sorry to break this to you, but Americans don&#8217;t think advertising executives are very innovative. The AZ survey shows that Americans think advertising executives are only as innovative as teachers, but much less innovative than doctors, artists, engineers, or scientists.<\/p>\n","protected":false},"author":2,"featured_media":5181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn910-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Sorry to break this to you, but Americans don&#039;t think advertising executives are very innovative. The AZ survey shows that Americans think advertising executives are only as innovative as teachers, but much less innovative than doctors, artists, engineers, or scientists.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn910-article02\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T19:52:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2010\/12\/Innovative_Profl_charts-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"382\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn910-article02\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn910-article02\/\",\"name\":\"Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey - 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