{"id":5126,"date":"2010-01-01T00:00:00","date_gmt":"2010-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2010\/01\/01\/pmn91-article02\/"},"modified":"2019-02-18T19:52:34","modified_gmt":"2019-02-18T19:52:34","slug":"pmn91-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn91-article02\/","title":{"rendered":"Corporate Reputation in the New Media World"},"content":{"rendered":"<p>Corporate Reputation in the New Media World        Influencing the New Influencers<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Doctor Whispering\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/DocRep.jpg\" align=\"right\" width=\"185\" border=\"0\" height=\"200\"\/>There is a direct link between corporate reputation and customer behavior, including recommending or prescribing your brand. In today&#8217;s negative environment beset by economic crisis and 24\/7 communications, how can you enhance your reputation and ensure it delivers results?<\/p>\n<p>In an online webinar entitled &#8220;Reputation Strategies That Drive Results: Turning Your Good Name into Good Business&#8221; Kantar Health explored the value of corporate reputation and corporate social responsibility from a traditional channel and digital media perspective and also from the view of understanding how this impacts the relationship between pharmaceutical and Key Opinion Leaders. This article summarizes the presentations made at that webinar.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>TRI*M Pharma Reputation Index<\/li>\n<li>Reputation Strategies in the New Influence Landscape<\/li>\n<li>Listening Platform Approach <\/li>\n<li>What to Measure<\/li>\n<li>The Social Media Elephant<\/li>\n<li>Strengthening Your Reputation with KOLs<\/li>\n<li>Attributes of Thought Leaders<\/li>\n<li>The Power of Peer Influence<\/li>\n<li>Social Media and KOLs<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn91-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p> PMN91-02<br \/> Issue: Vol. 9, No. 1: January 2010<br \/> Word Count: 3233 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNglobalReprints.htm\">Global Pharma Marketing Issues<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In an online webinar entitled &#8216;Reputation Strategies That Drive Results: Turning Your Good Name into Good Business&#8217; Kantar Health explored the value of corporate reputation and corporate social responsibility from a traditional channel and digital media perspective and also from the view of understanding how this impacts the relationship between pharmaceutical and Key Opinion Leaders. This article summarizes the presentations made at that webinar.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Reputation in the New Media World - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn91-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Reputation in the New Media World - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"In an online webinar entitled &#039;Reputation Strategies That Drive Results: Turning Your Good Name into Good Business&#039; Kantar Health explored the value of corporate reputation and corporate social responsibility from a traditional channel and digital media perspective and also from the view of understanding how this impacts the relationship between pharmaceutical and Key Opinion Leaders. 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