{"id":4872,"date":"2011-02-23T00:00:00","date_gmt":"2011-02-23T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/02\/23\/pmn104-article01\/"},"modified":"2019-02-18T19:35:12","modified_gmt":"2019-02-18T19:35:12","slug":"pmn104-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn104-article01\/","title":{"rendered":"HCP Marketing Beyond the Physician"},"content":{"rendered":"<p>HCP Marketing Beyond the Physician        Plugging Into NPs and PAs<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"NP\/PA Badges\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/NP-PA-badges_180x164.jpg\" align=\"right\" border=\"0\" height=\"164\" hspace=\"5\" width=\"180\"\/>Nurse Practitioners (NPs) and Physician Assistants (PAs) comprise the most rapidly expanding group of Healthcare Providers (HCPs) in the United States. But NPs, PAs, and even RNs are for the most part overlooked by the pharmaceutical industry, according to David Mittman, PA, president of Clinician 1.<\/p>\n<p>A recent study published in the American Journal of Managed Care, however, suggests that pharma has gotten the message and is actively targeting at least NPs.<\/p>\n<p>This article reviews the issue and includes tips for marketing to NPs and PAs.  <\/p>\n<p>Topics include:                                                              <\/p>\n<ul>\n<li>Growing Influence of NPs and PAs<\/li>\n<li>Chart: Number of NPs and PAs Practicing in the U.S. (trend)<\/li>\n<li>Take the Blinders Off!<\/li>\n<li>Chart: Number of Prescriptions Written in an Average Week by NPs and PAs<\/li>\n<li>Nurse Practitioner Survey<\/li>\n<li>Chart: Prescribing Practices and Behaviors and Interface With Industry of NPs<\/li>\n<li>Reaching NPs and PAs Digitally<\/li>\n<li>Successful NP\/PA Selling Do&#8217;s and Don&#8217;ts<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn104-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>  Issue: Vol. 10, No. 4<br \/>Publication date: 23 February 2011<br \/>Word Count: 1179 <\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNrmReprints.htm\">Relationship Marketing<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>NPs, PAs, and even RNs are for the most part overlooked by the pharmaceutical industry, according to David Mittman, PA, president of Clinician 1. This article reviews the issue and includes tips for marketing to NPs and PAs.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HCP Marketing Beyond the Physician - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn104-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HCP Marketing Beyond the Physician - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"NPs, PAs, and even RNs are for the most part overlooked by the pharmaceutical industry, according to David Mittman, PA, president of Clinician 1. 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