{"id":4867,"date":"2011-02-17T00:00:00","date_gmt":"2011-02-17T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/02\/17\/pmn103-article01\/"},"modified":"2019-02-18T19:35:12","modified_gmt":"2019-02-18T19:35:12","slug":"pmn103-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn103-article01\/","title":{"rendered":"Good Promotion Practices Alliance"},"content":{"rendered":"<p>Good Promotion Practices Alliance        Review: Prolifiq and Reprints Desk Team Up to Offer Compliance Solutions<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"GPP\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/GPP_logo_180x137.jpg\" align=\"right\" border=\"0\" height=\"137\" hspace=\"5\" width=\"180\"\/>Pharmaceutical marketing fraud and abuse has been a hot topic for Congressional oversight and has helped the US Department of Justice (DOJ) earn $17 for every dollar spent on enforcement from FY2007-FY2009. That&#8217;s a return on investment any marketer would be proud of.<\/p>\n<p>There is plenty of attention being paid to these cases in blogs such as Pharma Marketing Blog and in the general media. Most of this attention, however, has been critical of the industry and has served to ex-pose the problems. But there hasn&#8217;t been much attention paid to good compliance solutions or best practices. That&#8217;s the mission of the Good Promotion Practices Alliance (GPP), which is co-sponsored by Reprints Desk and Prolifiq Software.  <\/p>\n<p>Topics include:                                                              <\/p>\n<ul>\n<li>About Reprints Desk and Prolifiq<\/li>\n<li>FDA&#8217;s Good Reprint Practices<\/li>\n<li>The Compliance How-to Gap<\/li>\n<li>The GPP Mission Statement<\/li>\n<li>GPP Blog<\/li>\n<li>Resources for Good Promotional Practices<\/li>\n<li>5 Short and Sweet Tips for Content Review<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn103-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>  PMN103-01<br \/> Issue: Vol. 10, No. 3<br \/>Publication date: 17 February 2011<br \/>Word Count: 1432  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Plenty of attention being paid to pharmaceutical marketing fraud and abuse cases in blogs and in the general media. But there hasn&#8217;t been much attention paid to good compliance solutions or best practices. That&#8217;s the mission of the Good Promotion Practices Alliance (GPP), which is co-sponsored by Reprints Desk and Prolifiq Software.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good Promotion Practices Alliance - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn103-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Promotion Practices Alliance - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Plenty of attention being paid to pharmaceutical marketing fraud and abuse cases in blogs and in the general media. 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