{"id":4852,"date":"2011-12-01T00:00:00","date_gmt":"2011-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/12\/01\/pmn1018-article01\/"},"modified":"2019-02-18T19:35:09","modified_gmt":"2019-02-18T19:35:09","slug":"pmn1018-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1018-article01\/","title":{"rendered":"The Digital Life of Doctors"},"content":{"rendered":"<p>The Digital Life of Doctors                Understanding How Physicians Live Online<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"114\" border=\"0\" hspace=\"5\" style=\"text-align: right;\" width=\"200\" alt=\"Digital Life\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Digital_Life_logo_200x114.jpg\" align=\"right\"\/><\/p>\n<p style=\"margin-top: 0px; margin-bottom: 0px;\">While primary care physicians (PCPs) in general are frequent users of the Internet, oncologists see online sources of information as more important than PCPs and therefore may need less personal contact to learn about products.<\/p>\n<p>  That was just one of the results from the 2011 Digital Life survey of 1,454 physicians (PCPs and oncologists) that Oliver Feiler, Senior Consultant, Stakeholder Management, Kantar Health, presented during a September 21, 2011, webinar.<\/p>\n<p> This article summarizes that presentation as well as other data relating to the digital life of physicians globally.  <\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>Pharma&#8217;s Growing Interest in the Digital Doctor<\/li>\n<li>Digital Life Healthcare Survey Results<\/li>\n<li>General Online Population vs Online Docs<\/li>\n<li>Analysis of Online Physician Segments &#8211; PCPs vs. Oncologists<\/li>\n<li>The Online Behavior and Demands of HCPs in Europe<\/li>\n<\/ul>\n<p><b><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn10-18-article01.pdf\">Download full article<\/a><\/b> (PDF)    <\/p>\n<p>PMN1018-01<br \/> Issue: Vol. 10, No. 18<br \/>Publication date: 1 December 2011<br \/>Word Count: 2286<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNmktresearchReprints.htm\">Market Research<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While primary care physicians in general are frequent users of the Internet, oncologists see online sources of information as more important than PCPs and therefore may need less personal contact to learn about products. That was just one of the results from the 2011 Digital Life survey of 1,454 physicians summarized is this article.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Digital Life of Doctors - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1018-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Digital Life of Doctors - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"While primary care physicians in general are frequent users of the Internet, oncologists see online sources of information as more important than PCPs and therefore may need less personal contact to learn about products. 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