{"id":4846,"date":"2011-11-10T00:00:00","date_gmt":"2011-11-10T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/11\/10\/pmn1017-article01\/"},"modified":"2019-02-18T19:35:08","modified_gmt":"2019-02-18T19:35:08","slug":"pmn1017-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1017-article01\/","title":{"rendered":"Maximizing Stakeholder Effectiveness"},"content":{"rendered":"<p>Stakeholder Effectiveness    Maximizing the Value of Your Interactions with Multiple Stakeholders<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"150\" border=\"0\" hspace=\"5\" style=\"text-align: right;\" width=\"200\" alt=\"Stakeholders\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/stakeholders_200x150.jpg\" align=\"right\"\/><\/p>\n<p style=\"margin-top: 0px; margin-bottom: 0px;\">Kantar Health, a leading global, evidence-based decision support partner to the world&#8217;s leading pharmaceutical, biotech, device and diagnostic companies, recently delivered the highly anticipated 2011 results of its annual Stakeholder Effectiveness survey, which revealed that over two-thirds of respondents from leading companies in the pharmaceutical sector think that customer retention is a key performance measure.<\/p>\n<p>  The top-line results of this survey of physicians were presented in a September 21, 2011, webinar. This article is a summary of the presentations made by Sylvia Lifschitz, Ph.D., Vice President, Kantar Health, and Mark Sales, Head of Global Brand &amp;amp Stakeholder Management, Kantar Health.  <\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>The importance of getting the right metric to measure your sales organization.<\/li>\n<li>How the pharma sales force is changing and its impact on the industry.<\/li>\n<li>Key findings regarding what your customers want and what they value in their pharma relationships.<\/li>\n<li>How to leverage stakeholder effectiveness to achieve results and create customer relationships.<\/li>\n<li>Insights from Kantar Health&#8217;s new payer research.<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1017-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN1017-01<br \/> Issue: Vol. 10, No. 17<br \/>Publication date: 10 November 2011<br \/>Word Count: 2572<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A summary of the highly anticipated 2011 results of Kantar Health&#8217;s annual Stakeholder Effectiveness survey, which revealed that over two-thirds of respondents from leading companies in the pharmaceutical sector think that customer retention is a key performance measure.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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