{"id":4830,"date":"2011-10-12T00:00:00","date_gmt":"2011-10-12T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/10\/12\/pmn1015-article01-bak\/"},"modified":"2019-02-18T19:35:06","modified_gmt":"2019-02-18T19:35:06","slug":"pmn1015-article01-bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1015-article01-bak\/","title":{"rendered":"Physician Participation in Peer-to-Peer Social Media Sites"},"content":{"rendered":"<p\/>Why Is It Less Than Expected?<br \/><img loading=\"lazy\" decoding=\"async\" height=\"204\" border=\"0\" hspace=\"5\" style=\"text-align: right;\" width=\"192\" alt=\"Physician Communities\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PhysCommunity_192x204.png\" align=\"right\"\/><\/p>\n<p style=\"margin-top: 0px; margin-bottom: 0px;\">\u00a0<\/p>\n<p style=\"margin-top: 0px; margin-bottom: 0px;\">Every piece of demographic, psychographic, technographic &#8220;data&#8221; we have indicates huge numbers of physicians want to be using physician peer communities, but actual use falls far short of this. &#8220;There is a gap in how physicians are participating in social media and how we expect them to be participating,&#8221; said Bruce Grant, SVP of Strategic Services at Digitas Health, at the Social Health Summit Unconference (SXSH) held on September 19, 2011, in Philadelphia. <\/p>\n<p>This article summaries research data exploring why physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them. Includes suggestions for what these communities must do in order to provide more value to physicians.<\/p>\n<p> Topic headings include:<\/p>\n<ul>\n<li>Physician Peer Communities (list)<\/li>\n<li>Mind the Gap<\/li>\n<li>What&#8217;s Missing?<\/li>\n<li>Better Value for Physicians Needed<\/li>\n<li>Is Pharma Persona Non Grata?<\/li>\n<li>How Physician Communities Can Improve<\/li>\n<\/ul>\n<p><b>Added Value<\/b>: Doctors 2.0\u2122 &amp; You: <a href=\"http:\/\/www.youtube.com\/basilstrategies#p\/search\/2\/TPcZjhKQqM8\">Panel &#8211; Doctors&#8217; Online Communities<\/a> (video)<\/p>\n<p><b>Order and pay for this reprint now using your credit card&#8230;<\/b><\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying: <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN1015-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2011\/06\/ej_view_cart-1.gif\" border=\"0\" alt=\"View Cart\"\/><\/a>]]><\/p>\n<p>PMN1015-01<br \/> Issue: Vol. 10, No. 15<br \/>Publication date: 12 October 2011<br \/>Word Count: 2321<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNkolReprints.htm\">MSLs and KOL Management<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article summaries research data exploring why physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them. Includes suggestions for what these communities must do in order to provide more value to physicians.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Physician Participation in Peer-to-Peer Social Media Sites - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1015-article01-bak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Physician Participation in Peer-to-Peer Social Media Sites - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This article summaries research data exploring why physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them. 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