{"id":4827,"date":"2011-09-22T00:00:00","date_gmt":"2011-09-22T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/09\/22\/pmn1014-article03bak\/"},"modified":"2019-02-18T19:35:06","modified_gmt":"2019-02-18T19:35:06","slug":"pmn1014-article03bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1014-article03bak\/","title":{"rendered":"Orphan Drugs Now &#8220;Where the Money Is,&#8221; Says Willie Sutton&#8217;s Ghost"},"content":{"rendered":"<p>Orphan Drugs Now &#8220;Where the Money Is,&#8221; Says Willie Sutton&#8217;s Ghost                <img loading=\"lazy\" decoding=\"async\" height=\"182\" border=\"0\" hspace=\"8\" style=\"text-align: right;\" width=\"191\" alt=\"Willie Sutton's Ghost\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/WillieSuttonPharma_180x160.jpg\" align=\"right\"\/>When a dumb reporter asked &#8220;Willie&#8221; Sutton, the famous bank robber, why he robbed banks, he is reported to have said &#8220;Because that&#8217;s where the money is.&#8221; Duh! <\/p>\n<p> Until a few years ago, if you asked a pharmaceutical company executive why his or her company developed and marketed an &#8220;orphan drug&#8221; &#8212; ie, a drug for a disorder affecting fewer than 200,000 people in the U.S. &#8212; you would likely have gotten a response such as &#8220;because there is an unmet medical need&#8221; or something similar. <\/p>\n<p> Today, however, orphan drugs also have the potential to turn into blockbusters; ie, be where pharma&#8217;s money is at.<\/p>\n<p>Read more here: <a style=\"color: #993300;\" track=\"on\" href=\"http:\/\/bit.ly\/oKeCfe\" shape=\"rect\" linktype=\"link\">http:\/\/bit.ly\/oKeCfe<\/a>          <\/p>\n<p>PMN1014-03<br \/> Issue: Vol. 10, No. 14<br \/>Publication date: 22 September 2011<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why do pharma companies bother developing drugs for for a disorder affecting fewer than 200,000 people? Willie Sutton&#8217;s ghost may have the answer.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orphan Drugs Now &quot;Where the Money Is,&quot; Says Willie Sutton&#039;s Ghost - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1014-article03bak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orphan Drugs Now &quot;Where the Money Is,&quot; Says Willie Sutton&#039;s Ghost - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Why do pharma companies bother developing drugs for for a disorder affecting fewer than 200,000 people? 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