{"id":4823,"date":"2011-09-22T00:00:00","date_gmt":"2011-09-22T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/09\/22\/pmn1014-article01bak\/"},"modified":"2019-02-18T19:35:05","modified_gmt":"2019-02-18T19:35:05","slug":"pmn1014-article01bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1014-article01bak\/","title":{"rendered":"Boehringer vs Facebook Social Media Socialism"},"content":{"rendered":"<p>Boehringer vs Facebook Social Media Socialism                What can be done with dedicated resources and some creativity<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/TerraCottaWarriors.jpg\" style=\"text-align: right;\" width=\"180\" vspace=\"8\" border=\"0\" alt=\"Warriors\" align=\"right\" height=\"168\" hspace=\"8\"\/>Now that Facebook&#8217;s new commenting policy is forcing every pharmaceutical to rethink it&#8217;s Facebook strategy &#8212; ie, take down all disease-specific pages but keep corporate pages &#8212; many drug companies are revising their corporate FB pages. <\/p>\n<p> Boehringer-Ingelheim (BI) stands out in its attempt to stand out from the social(ist) cookie-cutter crowd of pharma FB pages. Shows what you can do with dedicated resources and creativity.<\/p>\n<p>Compare BI to Pfizer FB pages here: <a style=\"color: #993300;\" track=\"on\" href=\"http:\/\/bit.ly\/oFzZfe\" shape=\"rect\" linktype=\"link\">http:\/\/bit.ly\/oFzZfe<\/a><\/p>\n<p>BI continues &#8220;pushing the envelope outside the boundaries&#8221; in social media. It recently created a YouTube video that spoofs efforts to pronounce the company&#8217;s name through &#8220;word of mouth&#8221; (WOM) marketing. See &#8220;<a style=\"color: blue; text-decoration: underline;\" track=\"on\" shape=\"rect\" href=\"http:\/\/bit.ly\/pdEXiT\" linktype=\"link\">BI&#8217;s Famously Buxom and Unpronounceable YouTube Video<\/a>.&#8221;          <\/p>\n<p>PMN1014-01<br \/> Issue: Vol. 10, No. 14<br \/>Publication date: 22 September 2011<\/p>\n<p><b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a>  <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Boehringer-Ingelheim (BI) stands out in its attempt to stand out from the social(ist) cookie-cutter crowd of pharma FB pages. Shows what you can do with dedicated resources and creativity.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boehringer vs Facebook Social Media Socialism - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1014-article01bak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boehringer vs Facebook Social Media Socialism - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Boehringer-Ingelheim (BI) stands out in its attempt to stand out from the social(ist) cookie-cutter crowd of pharma FB pages. 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