{"id":4816,"date":"2011-08-23T00:00:00","date_gmt":"2011-08-23T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/08\/23\/pmn1013-article03-bak\/"},"modified":"2019-02-18T19:35:04","modified_gmt":"2019-02-18T19:35:04","slug":"pmn1013-article03-bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1013-article03-bak\/","title":{"rendered":"PR & Interactive Agencies Vie for Pharma Social Media Campaign Crumbs"},"content":{"rendered":"

\"PRAfter I outed an AstraZeneca Facebook blunder by Edelman this past February (see “AstraZeneca Hosts ‘Take on Depression’ Facebook Discussion — Seroquel Lurks Behind the Scenes<\/a>“), my friend Rich Myer at World of DTC Marketing had this key lesson to share: “Don’t hire an agency to implement your social media strategy especially if that agency is Edelman.” <\/p>\n

It may have been no coincidence, therefore, that Edelman recently hired Shwen Gwee — @shwen on Twitter — as VP of Digital Health. Shwen was the former Lead for Digital Strategy and Social Media (Marketing) at Vertex Pharmaceuticals. <\/p>\n

Should a PR firm or an interactive marketing agency be in charge of pharma social media campaigns?

Find out what experts think here (be sure to read the comments too): http:\/\/bit.ly\/ngMxnj<\/a><\/p>\n

PMN1013-03
Issue: Vol. 10, No. 13
Publication date: 23 August 2011<\/p>\n

Find other articles in related Topic Areas:<\/b> <\/p>\n