{"id":4760,"date":"2011-10-12T00:00:00","date_gmt":"2011-10-12T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2011\/10\/12\/pmnissue1015oct2011archive\/"},"modified":"2019-02-18T19:34:54","modified_gmt":"2019-02-18T19:34:54","slug":"pmnissue1015oct2011archive","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue1015oct2011archive\/","title":{"rendered":"Pharma Marketing News Vol. 10, No. 15: 12 October 2011"},"content":{"rendered":"

Vol. 10, Issue No. 15: 12 OCTOBER 2011 – EXECUTIVE SUMMARY<\/b>Physician Participation in Peer-to-Peer Social Media Sites Why Is It Less Than Expected?<\/p>\n

\"Physician<\/p>\n

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Every piece of demographic, psychographic, technographic “data” we have indicates huge numbers of physicians want to be using physician peer communities, but actual use falls far short of this. “There is a gap in how physicians are participating in social media and how we expect them to be participating,” said Bruce Grant, SVP of Strategic Services at Digitas Health, at the Social Health Summit Unconference (SXSH) held on September 19, 2011, in Philadelphia. <\/p>\n

This article summaries research data exploring why physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them. Includes suggestions for what these communities must do in order to provide more value to physicians.<\/p>\n

Topic headings include:<\/p>\n