{"id":4216,"date":"2009-09-01T00:00:00","date_gmt":"2009-09-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/09\/01\/pmn88-article01\/"},"modified":"2019-02-18T18:41:51","modified_gmt":"2019-02-18T18:41:51","slug":"pmn88-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn88-article01\/","title":{"rendered":"What If There Were No Rules in Pharma Marketing?"},"content":{"rendered":"<p>What If There Were No Rules in Pharma Marketing?                Be Sure Not to Cut Off the Ends of Your Ham<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Ham\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Ham_155x155.jpg\" align=\"right\" border=\"1\" height=\"155\" width=\"155\"\/>&#8220;Sometimes the biggest inhibitor of the innovation process is ourselves,&#8221; says author and blogger Jonathan Richman. Sometimes it&#8217;s external forces (regulations, guidelines, naysayers). Still other times it&#8217;s our interpretation of the external forces. This last one is perhaps the most menacing.<\/p>\n<p>External forces include pesky things called laws that always seem to make it all a bit more complicated for pharmaceutical marketers. Like laws, rules and regulations, such as those from the FDA, often dictate what we can and can&#8217;t do. Most of us know the rules and are forced to live under them.<\/p>\n<p>What If There Were No Rules in Pharma Marketing? There&#8217;s no FDA, no DDMAC, no FTC. Your company guidelines and rules don&#8217;t exist and your regulatory and legal teams have been disbanded. It&#8217;s a free-for-all and there are no rules. The question is: what would you do?<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Ghost Rules<\/li>\n<li>Poll Results<\/li>\n<li>The Market Rules<\/li>\n<li>Channels versus Communities<\/li>\n<li>Rules or No Rules, Off-Label Comments Won&#8217;t Fly<\/li>\n<li>User-Generated Content<\/li>\n<li>Ratings &amp; Reviews<\/li>\n<li>Do Your Patients Want Communities?<\/li>\n<li>Enhanced Product Claims<\/li>\n<li>Moderation Makes Sense<\/li>\n<li>Marketing With Meaning<\/li>\n<li>The FDA Isn&#8217;t the Problem<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn88-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>  PMN88-01<br \/> Issue: Vol. 8, No. 8: September 2009<br \/> Word Count: 6238 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What If There Were No Rules in Pharma Marketing? There&#8217;s no FDA, no DDMAC, no FTC. Your company guidelines and rules don&#8217;t exist and your regulatory and legal teams have been disbanded. It&#8217;s a free-for-all and there are no rules. The question is: what would you do?<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What If There Were No Rules in Pharma Marketing? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn88-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What If There Were No Rules in Pharma Marketing? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"What If There Were No Rules in Pharma Marketing? There&#039;s no FDA, no DDMAC, no FTC. Your company guidelines and rules don&#039;t exist and your regulatory and legal teams have been disbanded. It&#039;s a free-for-all and there are no rules. 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