{"id":4208,"date":"2009-05-01T00:00:00","date_gmt":"2009-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/05\/01\/pmn85-article04\/"},"modified":"2019-02-18T18:41:49","modified_gmt":"2019-02-18T18:41:49","slug":"pmn85-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn85-article04\/","title":{"rendered":"From Nalty to &#8220;Nalts&#8221;: The Transformation of a Pharma Marketing Director into a &#8220;Viral Video Genius&#8221;"},"content":{"rendered":"<p>From Nalty to &#8220;Nalts&#8221;                The Transformation of a Pharma Marketing Director into a &#8220;Viral Video Genius&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Nalts Logo\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Nalts-Logo_150x166-y.jpg\" align=\"right\" border=\"0\" height=\"166\" width=\"150\"\/>While Kevin Nalty worked during the day as Con-sumer Product Director at Merck, where he marketed Propecia, at night and on weekends he was making videos in and around his hometown of Doylestown, PA. No one seemed to be the wiser until he was &#8220;outed&#8221; in a May 3, 2009, MediaWeek article about YouTube&#8217;s &#8220;placement police.&#8221;<\/p>\n<p>This is a story of one man&#8217;s experience that gives us some insight into whether or not a traditional pharmaceutical company can tolerate the creative thinking required for it to engage in social media marketing. <\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Serious Marketing Director by Day<\/li>\n<li>&#8220;Sophomoric&#8221; YouTube Star by Night<\/li>\n<li>The Fart Heard Round the Merck World!<\/li>\n<li>ADHD Boy<\/li>\n<li>Colleague Sucked Away His Will to Live<\/li>\n<li>Kevin Nalty Appointed Chief Strategy Officer, HITVIEWS<\/li>\n<li>Spoof of Brand Name Drug Ads<\/li>\n<li>Nalt&#8217;s ADHD Affects His Work at J&amp;J<\/li>\n<li>Suppression of Creativity<\/li>\n<li>Enlightened Stupid Marketer<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn85-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN85-04<br \/> Issue: Vol. 8, No. 5: May 2009<br \/> Word Count: 3080 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While Kevin Nalty worked during the day as Con-sumer Product Director at Merck, where he marketed Propecia, at night and on weekends he was making comedic videos for YouTube &#8212; a few of which were critical of drug ads, marketing, and medical conditions. Read this interesting story and learn how not to get fired doing new media marketing.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Nalty to &quot;Nalts&quot;: The Transformation of a Pharma Marketing Director into a &quot;Viral Video Genius&quot; - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn85-article04\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Nalty to &quot;Nalts&quot;: The Transformation of a Pharma Marketing Director into a &quot;Viral Video Genius&quot; - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"While Kevin Nalty worked during the day as Con-sumer Product Director at Merck, where he marketed Propecia, at night and on weekends he was making comedic videos for YouTube -- a few of which were critical of drug ads, marketing, and medical conditions. 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