{"id":4203,"date":"2009-04-01T00:00:00","date_gmt":"2009-04-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/04\/01\/pmn84-article03\/"},"modified":"2019-02-18T18:41:48","modified_gmt":"2019-02-18T18:41:48","slug":"pmn84-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn84-article03\/","title":{"rendered":"Socially Challenged Pharma: How Ready is Pharma to Engage In Social Media?"},"content":{"rendered":"<p>Socially Challenged Pharma                How Ready is Pharma to Engage In Social Media?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Toe in Water\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/toe-water.jpg\" align=\"right\" border=\"0\" height=\"152\" width=\"150\"\/>Digital Pharma Europe was ExL Pharma&#8217;s first entry into the &#8216;Old World&#8217;hosting an event already well established in the States. It seems theyhave found the time right to see whether the Europeans are like-mindedin the exciting area of new\/social\/digital media in pharma.<\/p>\n<p>Inthis article Erik van der Zijden &#8212; entrepeneur, marketingprofessional, new media evangelist and self-styled &#8220;autodidactictechno-nerd&#8221; &#8212; presents highlights of this conference and his personalpoint of view..<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>More Focus on Social Media at Conferences<\/li>\n<li>Old School Digital?<\/li>\n<li>Pharma Going Social, Slowly<\/li>\n<li>Best Practices<\/li>\n<li>Online Physician Communities Will Radically Change Pharma Marketing<\/li>\n<li>When It Comes to Social Media, Pharma Marketers Inside Pharma are Not Keeping Up with Their Agency Colleagues (Survey Results)<\/li>\n<li>Enterprise 2.0 and Pharma<\/li>\n<li>YouTube Genius<\/li>\n<li>The Future of Digital Pharma<\/li>\n<li>Will doctors&#8217; social networks radically change pharma marketing &amp; sales? (poll results)<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn84-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN84-03<br \/> Issue: Vol. 8, No. 4: April 2009<br \/> Word Count: 3783 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article summarizes the recent Digital Pharma Europe congress where it was the time right to see that European pharma marketers are also interested in new\/social\/digital media in pharma, but may be more constrained by regulators than their brethern in the US.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Socially Challenged Pharma: How Ready is Pharma to Engage In Social Media? 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