{"id":4199,"date":"2009-03-01T00:00:00","date_gmt":"2009-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/03\/01\/pmn83-article03\/"},"modified":"2019-02-18T18:41:48","modified_gmt":"2019-02-18T18:41:48","slug":"pmn83-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn83-article03\/","title":{"rendered":"FDA&#8217;s Use of Social Media: Peanuts Today, Drugs Tomorrow!"},"content":{"rendered":"<p>FDA&#8217;s Use of Social Media                Peanuts Today, Drugs Tomorrow!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"FDA and Social Media\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/FDA-SocialMedia_150x144.jpg\" align=\"right\" border=\"1\" height=\"144\" width=\"150\" hspace=\"8\"\/>Pharmaceutical marketers were surprised to learn how extensively FDAused social media and Web 2.0 in the new year. The recall of 3,400contaminated peanut products in 2009 was described at an eMarketingconference in Princeton, NJ. Pharma marketers heard that blogs, socialmedia, YouTube and Twitter were new tactics embraced by the regulatoryagency, at least in its communication with the public on an importantfood safety issue. FDA, along with CDC and HHS, was pulled further intosocial networking by growing public concern over the rapid growth anddiversity of the peanut-product recall list.<\/p>\n<p>In the future, willthe FDA also be pulled into social media by a major Rx drug recall? What can the drug industry learn from the FDA&#8217;s use ofsocial media and will FDA&#8217;s example help guide the industry toward bestpractices in this area?<\/p>\n<p>This article describes FDA&#8217;s socialnetworking initiatives in context of the above questions.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>A Coordinated Campaign<\/li>\n<li>FDA and Twitter<\/li>\n<li>Improved Search Capability<\/li>\n<li>FDA&#8217;s Social Media Peanut Recall Resources for Consumers<\/li>\n<li>FDA YouTube Peanut Recall Videos<\/li>\n<li>What&#8217;s the Takeaway for Pharma?<\/li>\n<li>FDA Widgets: How About One for Adverse Event Reporting?<\/li>\n<li>Demise of the One-Click Rule?<\/li>\n<li>FDA and YouTube: Do as We Say, Not as We Do<\/li>\n<li>DDMAC Gets Bully Pulpit Again, But Strikes Out<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn83-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN83-03<br \/> Issue: Vol. 8, No. 3: March 2009<br \/> Word Count: 2541 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In the future, will the FDA also be pulled into social media by a major Rx drug recall? What can the drug industry learn from the FDA&#8217;s use of social media and will FDA&#8217;s example help guide the industry toward best practices in this area? This article describes FDA&#8217;s social networking initiatives in context of these questions.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FDA&#039;s Use of Social Media: Peanuts Today, Drugs Tomorrow! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn83-article03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDA&#039;s Use of Social Media: Peanuts Today, Drugs Tomorrow! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"In the future, will the FDA also be pulled into social media by a major Rx drug recall? 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