{"id":4196,"date":"2009-02-01T00:00:00","date_gmt":"2009-02-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/02\/01\/pmn82-article04\/"},"modified":"2019-02-18T18:41:47","modified_gmt":"2019-02-18T18:41:47","slug":"pmn82-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn82-article04\/","title":{"rendered":"Sales Force Effectiveness Metrics: More Important Than Ever in a Tough Market"},"content":{"rendered":"<p>Sales Force Effectiveness Metrics                More Important Than Ever in a Tough Market<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Shiny New FDA\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Lbrain-Rbrain_120x105.jpg\" align=\"right\" border=\"0\" height=\"105\" width=\"120\"\/>Hans Nagl, Promotion Response Modelling Manager, Shire &#8212; a scheduled speaker at eyeforpharma&#8217;s upcoming Sales Force Effectiveness Europe 2009 summit March 3-5 &#8212;  focuses on SFE metrics for Shire.<\/p>\n<p>Thisarticle summarizes a recent discussion between eyeforpharma&#8217;s EditorLisa Roner and Nagl about how the current economy and changing pharmalandscape is impacting program effectiveness measures.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Know Who You&#8217;re Talking To<\/li>\n<li>&#8220;Wholistic&#8221; Approach<\/li>\n<li>Lack of Skills is a Problem<\/li>\n<li>It Takes Sales Experience and Statistics<\/li>\n<li>Special MBAs Needed<\/li>\n<li>Take a Long-Term View<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn82-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>  PMN82-04<br \/> Issue: Vol. 8, No. 2: February 2009<br \/> Word Count: 997 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article summarizes a recent discussion between eyeforpharma&#8217;s Editor Lisa Roner and Hans Nagl, Promotion Response Modelling Manager, Shire, about how the current economy and changing pharma landscape is impacting program effectiveness measures.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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