{"id":4195,"date":"2009-02-01T00:00:00","date_gmt":"2009-02-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/02\/01\/pmn82-article03\/"},"modified":"2019-02-18T18:41:47","modified_gmt":"2019-02-18T18:41:47","slug":"pmn82-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn82-article03\/","title":{"rendered":"The New Rules of Marketing &amp; PR: Book Review and Insights for Pharma"},"content":{"rendered":"<p>The New Rules of Marketing &amp; PR                Book Review and Insights for Pharma<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"New Rules\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/NewRules_120x179.jpg\" align=\"right\" border=\"0\" height=\"179\" width=\"120\" hspace=\"8\"\/>Now, most of you reading this are engaged in pharmaceutical marketingor PR, so you should be forewarned that this book does NOT address thechallenges we face in a heavily regulated environment. But that is notto say that the methods explored in this book are not extremelyvaluable. <\/p>\n<p>As an industry, we must find ways to utilize these tools in away that is compliant with FDA regulations. The good news is we can!Let&#8217;s explore&#8230;<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Do the New Rules Apply to Pharma?<\/li>\n<li>Examples of &#8220;New&#8221; Rules<\/li>\n<li>The Press Release Then, Now and Tomorrow<\/li>\n<li>New Tools to Implement New Rules<\/li>\n<li>Expect to Hear Many &#8220;Nos&#8221; Before Your Hear &#8220;Yes&#8221;<\/li>\n<li>Moving from Concepts to Action<\/li>\n<li>Traditional Methods Not Likely to Fade Away<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn82-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN82-03<br \/> Issue: Vol. 8, No. 2: February 2009<br \/> Word Count: 3040 <\/p>\n<p\/> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The pharmaceutical industry must find ways to utilize the new media tools that other industries use while ensuring compliance with FDA regulations. The good news is we can! The author summaries the content of the book and offers practical guidelines for the pharma marketers.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New Rules of Marketing &amp; PR: Book Review and Insights for Pharma - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn82-article03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Rules of Marketing &amp; PR: Book Review and Insights for Pharma - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"The pharmaceutical industry must find ways to utilize the new media tools that other industries use while ensuring compliance with FDA regulations. 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